Today on the show, we're joined by Nicki Shearer (of no relation!) who manages copywriting and language for all church-wide initiatives at Elevation Church, determining both what Elevation says and how they say it. Nicki oversees the development language style guides, an often overlooked part of communications but which is crucial for effective in-person and online communication. 

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Show Notes:

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- "Do the New You" by Steven Furtick: https://stevenfurtick.com/do-the-new-you

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

Today on the show, we're joined by Rohn Starling, who spent three years as the Content Creator and Strategist for Lead Pastor Mike Todd at Transformation Church in Tulsa, OK. With a wealth of insights into strategy on social media, we asked him questions like how to differentiate content between the church and pastor accounts, managing frequent posting on Instagram, and how to gain trust for posting unconventional ideas. We also explore what led Rohn to depart from Transformation Church towards the end of last year. Let’s dive in.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

1:28 - How did you first get involved with Transformation Church?

5:27 - Tell us about yourself and your skill set

9:38 - How do you make content for the pastor while they are also making content themselves?

14:14 - How do you come up with ideas?

18:20 - How do you disciple your team as the content curator? 

30:46 - Adhering to the social media trends with urgency

33:36 - What social media platform and feature are you focused on right now?

38:04 - How do you decide what goes on the pastor account or the church account?

44:42 - How many accounts were you managing at Transformation?

46:46 - How do you handle online hate?

52:09 - Why did you leave Transformation Church?

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Show Notes:

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- Rohn Starling IG: https://www.instagram.com/rohnstarling/

- Mike Todd IG: https://www.instagram.com/iammiketodd/

- Jesse Driftwood IG: https://www.instagram.com/jessedriftwood/

- Emmanuel Arango IG: https://www.instagram.com/mannyarango/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

Every church has its share of drama behind the scenes, something we all have to manage. Occasionally, it escalates into a full-fledged rivalry, causing considerable harm that is really unfortunate. This is the secret world of church rivalries.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

0:39 - Our video just hit 3 million views in 4 days. How can we leverage this engagement?

13:16 - A reel we posted has over a million views and doubled our followers in 3 days. Is there a key element to this we can repeat? What do we do now we’ve gone viral?

25:50 - How do you come up with successful hooks for reels?

32:06 - What are three films that have impacted you the most?

49:05 - Can you elaborate on how you and your team use Trello?

50:49 - Favorite MLB stadium & coffee shop?

1:07:00 - When it comes to ministry how can we use other social media platforms apart from the Top 5 (e.g. Reddit, Snapchat, LinkedIn, Twitch)?

01:10:24 - What is a YouTube reel, how is it different from other social media reels, and how do we make them

01:14:25 - Cologne recommendations?

01:22:11 - What are your top five fast-food restaurants?

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Show Notes:

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- Question #1 Reel:  https://bit.ly/3I41WTP

- Question #2 Reel: https://bit.ly/3OvbR8q

- Past Lives: https://bit.ly/3UjCktk

- The Holdovers:  https://bit.ly/3utn9D8

- Oppenheimer: https://bit.ly/3ut74xj

- The Nativity: https://bbc.in/3uhDdYO

- Calvary: https://bit.ly/3UIsEZJ

- Trello: https://trello.com/

- Notion: https://www.notion.so/

- Mythical Coffee (Scottsdale Arizona) https://mythicalcoffee.com/

- Nomad Coffee (Spain) https://nomadcoffee.es/

- Bird Rock (San Diego) https://birdrockcoffee.com/

- One For All: https://www.oneforallcoffee.com/

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

Serving in church in 2024 is tough. Young people aren’t as religious, churches are shrinking and closing - so what do we do? Here are some underrated changes churches should actually consider.

Send in your question via text to 1-800-485-3139 📲

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Table of Contents:

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0:00 - Intro

1:40 - The Two Selfs

12:27 - Live Off The Land

20:35 - Daily Ribbons

32:22 - Get The Goalposts To Stop Moving

43:50 - Robust Rhythms of Prayer

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Show Notes:

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- “Adrift: Seventy-Six Days Lost at Sea” by Steven Callahan: https://bit.ly/3Oj23hF

- “Do Hard Things” by Steve Magness: https://bit.ly/48MGU7S

- “Nike Internal Memo” by Inc.:https://bit.ly/498LFs5

- “Ultra-Processed People” by Chris van Tulleken: https://bit.ly/42dojiG

- “Same as Ever” by Morgan Housel; https://bit.ly/3Svvn70

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast