http://prochurchtools.com/196 - It’s important to look ahead and plan for the future. Phil joins us to take about this next generation of churches, and where he sees the church going in the future. 

What's In This Session?

• Ministering through the biggest communication shift in the last 500 years (9:11)
• Recognizing the importance of change despite being wildly successful (10:35)
• How much longer will the megachurch model remain viable? (14:05)
• Why churches are missing the mark when it comes communication (17:55)
• What makes change so difficult (23:08)
• Navigating difficult decisions & relationships with senior leadership (27:45)
• 3 questions to continually ask your team/leadership (30:46)
• What to do if you’re an older pastor recognizing the need for change (34:28)

Show Notes & Resources Mentioned

• West Ridge Church
• PhilBowdle.com
• Phil on Facebook
• Phil on Twitter
• Drift

3 Instant Takeaways

1. In the last decade the average church hasn't changed how they communicate, but the average person has. It's critical that churches recognize this shift and learn to communicate to their community in a way that they will recognize and understand. The medium isn't sacred - the message is.
2. People are starving for authenticity. People want to go some place where they don't feel like everyone wants something from them. Our culture is inundated with advertisements. Stand out by putting people first, not your church. Don't be another sales pitch.
3. Fear makes change difficult. 80% of people do not like change. To overcome this, consider decisions based on the people in your community that still need to be reached, instead of just your existing congregation.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp196/.

http://prochurchtools.com/195 - Most people will look at your website before visiting your church. Greg talks about how to make a great first impression.

What's In This Session?

• What makes a church website so important? (6:38)
• Improving your website’s SEO (search engine optimization) (13:43)
• The most important button on your church’s website (18:55)
• Checklist for your website’s ‘I’m New’ page (19:00)
• Allowing for kids pre-registration on your church’s website (23:53)
• The importance of setting expectations (28:52)
• Pro tips & tricks for church websites (34:16)

Show Notes & Resources Mentioned

• ExPastors.com
• Worship Impressions
• Full Strength Network
• GregAtkinson.com
• Secrets Of A Secret Shopper by Greg Atkinson
• Countdown

3 Instant Takeaways

1. Have a single call to action. It's important that your congregation always knows where to find the next step. A great way to ensure this is to always point them to the same place, such as a website. Whether they're filling out a connect card, signing up for classes, or submitting a prayer request - have it hosted in a single place so that it's always easy for them to find.
2. When creating an 'I'm New' page, don't assume anything. You'll want to create this page as though the person reading it knows nothing about who you are. You'll want to have the street address, your service times, and some discussion on what to expect.
3. If everything is important then nothing is. By giving stage time and announcing everything, you actually diminish the importance of everything. The reason for this is that the people listening are only able to retain and remember a small amount of information. If you give them too much to try to remember and they'll end up forgetting everything you've said.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp195/.

http://prochurchtools.com/194 - Balancing multiple jobs can make it difficult to feel like your ministry is reaching it’s full potential. Casey shares his tips on making the most of your productivity.

What's In This Session?

• The rise in prominence of bi-vocational lead pastors (6:00)
• Productivity tips from a busy bi-vocational leader (11:37)
• Tip #1: Powerful Exercise: Determining your hourly rate and then putting a dollar amount on each of your weekly tasks (12:37)
• Tip #2: Transitioning to a digital calendar to instantly save time (22:30)
• Tip #3: Long term vs. Short term productivity formula (25:22)
• Tip #4: Turning off mobile device notifications (29:15)
• Tip #5: Locking in on the perfect productivity tool for you and your team (32:09)

Show Notes & Resources Mentioned

• C3 Church
• Lucid Books
• Sermon To Book
• The E-Myth Revisited
• Calend.ly
• ScheduleOnce
• System Busters
• Trello
• Slack
• Podio
• Asana
• Basecamp
• Butler For Trello
• Ultimello
• Clear Todos

3 Instant Takeaways

1. Take a week and track your tasks. Write down every task and how long each one takes you. This will help you see how you are spending your time, and where can cut out or better prioritize your tasks.
2. Pass off low level tasks. Even though these tasks are important, if they are filling up too much of your time and keeping you from tasks that only you can do, then delegate these tasks. Prioritize your tasks and pass on the things that can be accomplished by someone else.
3. Turn off notifications on your phone. Constantly receiving notifications places you in a reactive position, where you're constantly 'just texting' or 'just replying.' Instead turn off your notifications and plan to check your email or social media at a set time for a designated amount of time. This puts you in control of how much time and attention each platform is absorbing.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp194/.

http://prochurchtools.com/193 - Storytelling is the best form of communication, but sometimes it can be difficult to translate it to social media. Rob discusses how to share micro stories on social. 

What's In This Session?

• How to track down the worthwhile stories in your church community (7:04)
• Why it’s important to begin capturing stories before you need them (10:28)
• The storytelling “c word” (if you don’t have this - you don’t have a story) (12:45)
• Examples of conflict in Jesus’ storytelling (17:28)
• How to make your congregation the hero of your stories (20:27)
• Using social media to share “micro-stories” (27:58)
• Common mistakes churches make with their storytelling efforts (32:21)
• Why storytelling is the most powerful form of human communication (35:55)

Show Notes & Resources Mentioned

• OriginalStoryteller.com
• The Orange Conference
• Product Hunt

3 Instant Takeaways

1. Create a story database. One of the best ways to be prepared is to have a single place where you keep the a list of stories for future use. Whenever you hear a story from someone, just jot it down. This ensures that whenever you need a story, you can find one rather than scramble to come up with something at the last minute.
2. Conflict is the fuel for storytelling. It is what gets the story moving forward. Conflict gives your story purpose. It is the reason for change. The reason for resolution. If you don't have conflict - you don't have a story.
3. Slice stories down into smaller pieces for social media. You can do this by focusing on a single element or moment within the larger story.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp193/.

Engage Church is taking reaching their community through social media very seriously. In fact they set the audacious goal of being the most followed church in their city on Instagram. Currently they are 835 people away from reaching this goal. Their storytelling architect, Billy Humphrey, joins Brady to figure out what they can improve to hit their goal.

Meet The Church Being Coached

• Church Name: Engage Church
• Church Location: Tallahassee, Florida
• Church Age: 5 years
• Church Size: 400
• On the coaching call: Billy Humphrey - Storytelling Architect

Show Notes & Resources Mentioned

• Engage Church on Instagram
• City Church on Instagram
• Storytape.com
• Linktr.ee
• Bit.ly
• EngageTallahassee.com
• Pretty Link for Wordpress
• WhenToPost
• Buffer
• Later
• Grum
• Iconosquare
• Brady Shearer on Instagram
• Gleam.io
• CreativeLive.com
• Tek Syndicate Photography Tutorial
• Building A Volunteer Photography Team At Your Church with Dave Adamson

3 Instant Takeaways

1. Set a goal. Having a goal gives your work purpose. Like most projects, social media requires daily effort with only a small margin of growth per day. Having an overarching goal can help you maintain consistent effort knowing that even small increases are moving the needle forward.
2. Following local shops and businesses. Be invested your community. By following local businesses, and interacting with them, you not only become more aware of things that are happening in your community, but you get the opportunity to invest and become involved.
3. Use hashtags and location tags to help garner more organic traffic. Instagram is a social platform that still allows you to be found organically through hashtags, so be sure to use them on every post. Use location tags on your posts as well as on your Instagram stories.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/levelling-up-on-instagram-with-engage-church/.

On this episode, we switch up the podcast and have our friend Peter Guirguis interview Brady about Pro Church Tools, how it started, and how he deals with set backs.

What's In This Session?

• What Brady was like as a child (7:41)
• Why Brady decided to attend Bible College (15:34)
• How Pro Church Tools began (19:14)
• Learned vs. innate abilities (24:25)
• God's role in the accomplishments of Pro Church Tools (28:03)
• What's next for Pro Church Tools? (33:08)
• How Brady stays so productive (38:22)
• Rapid Fire Fun Questions (50:40)

Show Notes & Resources Mentioned

• MailChimp
• Pro Church Podcast 039
• NotAshamedOfTheGospel.com
• Audible
• Tribe Of Mentors by Tim Ferriss
• Tools Of Titans by Tim Ferriss
• The E Myth Revisited
• Blue Ocean Strategy
• #AskGaryVee Book
• Steal The Show
• Nucleus

3 Instant Takeaways

1. Hustle hard and know what your talents are. When it comes to success, a willingness to work hard; to try and fail and try again is imperative, but so is knowing where your innate skills and talents lie. Know your lane, and run in it.
2. Go where the puck is going. Being a visionary means looking ahead. Like in hockey. It means not aiming for where the puck is presently, but instead anticipating where it will be. The same for church leaders - look ahead and anticipate where the church will need to be in a couple years. Aim for that.
3. Failure is the way forward. If you have audacious goals; if you want to be the best of the best, then you must expect roadblocks. Achieving the extraordinary is no simple task. Failure and roadblocks are a requirement. They are how you learn to be a success.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp192/.

Being a once a year event, Bold Conference is struggling to build a year round advertising strategy. Brady sits down with Carson to put some plans in place.

What's In This Session?

• Church Name: Bold Conference
• Church Location: Kansas City, Missouri
• Church Age: Pre-planning
• Church Size: Sponsor church is 500
• On the coaching call: Carson Cooper - Creative Contract

Show Notes & Resources Mentioned

• That Church Conference
• Start With Why by Simon Sinek
• Boomerang for Gmail
• Helpscout
• Intercom
• Storytape on Instagram
• Brady on Instagram
• Jab Jab Jab Right Hook by Gary Vaynerchuk

3 Instant Takeaways

1. Be more than promotion. You want to be present in the lives of your audience, but this can be more than just advertising. It can be blog posts, behind the scenes content, podcasts, videos - anything that is valuable to your audience. Find ways to accomplish the vision of your conference in an online space.
2. Have a measurable goal. If your goal is too broad, it will make it difficult to work toward because so much can fit into it. By narrowing down your goal you can better focus your energy, as well as know when you're actually achieving it.
3. Put in effort that is equal to the size of your goal. Often churches use God as an excuse to not put in the necessary work. Yes. God partners with us, but we still need to do our part. If you choose a big goal - plan for hard work.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/single-event-advertising-bold-conference/.

http://prochurchtools.com/191 - One of the struggles when it comes to storytelling in your church is finding stories to tell. Adam shares his strategy, as well as storytelling structure in this session. 

What's In This Session?

• How to discover stories in your church (and why not everyone’s story is worth telling) (14:13)
• Convincing individuals in your church to share their stories on camera (17:59)
• Church on the Move’s story structure (21:37)
• The best place to record a video interview (27:59)
• Essential gear for story videos (30:55)
• Pro video storytelling tips from the trenches (35:18)

Show Notes & Resources Mentioned

• The Story Guide
• Church On The Move
• Adam on Twitter
• Adam on Instagram
• Manuscripts Books

3 Instant Takeaways

1. The key to stories worth telling is change. Every great story has a main character who changes. Use this as a guide when choosing stories from your congregation to tell. Look for someone who has changed.
2. What location will support this story? When choosing where to film your story videos, choose places that make sense to your story. This will help you tell the story visually before your subject even begins speaking. Choosing space that make sense for the story will also help the story feel authentic.
3. Audio first. When it comes to gear, start with quality audio. People are more likely to stop watching due to poor audio quality rather than poor picture quality. Put thought and money into a quality microphone and learn how to use it properly.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp191/.

Peninsula Covenant Church is just about to launch their second campus and are wanting to flesh out out what that means when it comes to structure and communications. Brady weighs in with his thoughts. 

Meet The Church Being Coached

• Church Name: Peninsula Covenant Church
• Church Location: Redwood City, California
• Church Age: 65 years
• Church Size: 900 - 1,000
• On the coaching call: Tony Gapastone - Worship Arts Pastor, Kristin Hernandez - Communications Director

Show Notes & Resources Mentioned

• MailChimp
• Slack
• Spotify
• Building A Volunteer Photography Team At Your Church with Dave Adamson
• The Best Social Media Strategy of 2017

3 Instant Takeaways

1. Keep your social together and streamlined. Splintering your audience apart based on campus location can dilute your online presence. It can also make it confusing for new visitors, or people searching for information.
2. Community trumps programming. What will make your outreach sticky is whether or not students can identify the group. As human beings we were created for community. We all want a group of people to call our own. Feeling like they fit in and belong with the group will keep students around.
3. Create a content marketing strategy. College age students spend a lot of time online, which is exactly why you need to be present online. This can be in the form of YouTube videos, podcasts, blogposts, etc. The key is to make sure you create content that fits the platform, and that this content is not just advertising, but instead is valuable on its own.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/moving-multisite-model-peninsula-covenant-church/.

http://prochurchtools.com/190 - Carey Nieuwhof is a pastor who does Instagram well. He joins us to discuss learning Instagram when you’re not a digital native, and his best Instagram tips. 

What's In This Session

• The origins of the name Connexus Church (11:34)
• Why an older pastor would dive into Instagram (17:01)
• Using social platforms aspirationally (21:44)
• How to learn Instagram when it feels foreign to you (25:35)
• The best way to use Instagram Stories to drive results for your church (32:03)
• Carey’s favorite moments on Instagram (36:57)
• Best advice for Instagram rookies from an older pastor (39:41)

Show Notes & Resources Mentioned

• Carey on Instagram
• LeadLikeNeverBefore.com
• CareyNieuwhof.com
• Carey Nieuwhof's Leadership Podcast
• Connexus Church
• Breaking 200
• Craig Groeschel on Instagram
• Brian Houston on Instagram
• Tribe of Mentors by Tim Ferriss

3 Instant Takeaways

1. Do market research. When Carey was first starting Connexus he took the time to poll his target audience and understand his community. This research enabled him to set his church up for success, and a great first impression, by listening to the people he planned to serve.
2. Use social media aspirationally. If your target audience is on a specific platform - why wouldn't you be there? Even if for the first month you just create an account and observe. Figure out the culture and rules of the platform, but be present where your people are. It really does come down to whether you truly want to connect with them or not.
3. Don't let your conflict simmer. Use Instagram stories to share your life. One of the major complaints against churches and church leaders is that they're fake, so allow them to know who you are. Be authentic. Allow people to know what it's like to live as a Christian, and as a leader. Be a real human being.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp190/.

Calvary Apostolic Church wants to project a unified welcoming message across everything they do, but aren't sure how to get everyone on the same page. Brady talks with their Creative Director about their current new visitor follow up sequence, and how they can improve their retention.

Meet The Church Being Coached

• Church Name: Calvary Apostolic Church
• Church Location: Columbus, Ohio
• Church Age: 100 years
• Church Size: 350
• On the coaching call: Isaac Cowden - Creative Director & Band Leader

Show Notes & Resources Mentioned

• CalvaryColumbus.com
• Squarespace
• Calvary Apostolic Church on Instagram
• Storytape
• Nucleus
• 37 Copy-And-Paste Email Subject Lines For Churches

3 Instant Takeaways

1. Have consistent handles across every platform. Consistent handles make it easy for your audience to find you on every platform. Where as needing to remember multiple handles can be confusing and can keep people from following your church on social media.
2. Develop a true sense of community. With the coming of the digital age people have access to education, music and ideas at the click of a button, but are often left feeling lonely. The church was designed to be an integrated community, and living this out can fill a need for the people who visit you and can help them decide whether or not to stay.
3. Base your small groups around activities. Having a common activity helps dissipate awkwardness and gives people common ground to bond over. This common ground can lead to deter connections and conversation.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/building-unified-brand-calvary-apostolic-church/.

http://prochurchtools.com/189 -  Justin is a digital missionary, and joins us to discuss how to make the most of YouTube. He shares tips on YouTube keywords, what it takes to grow your followers, and the perfect YouTube video. 

What's In This Session?

• Why Justin turned to YouTube to become a digital missionary (7:34)
• The true definition of the word “vlog” (12:36)
• How Justin grew from 0 to 40,000 subscribers in 18 months (15:00)
• Dissecting what it takes to get 100,000+ views on a YouTube video (20:39)
• Pro tips for YouTube keyword research (24:03)
• The perfect anatomy of a YouTube video (31:38)
• The most important metric that YouTube tracks (and why it’s so important) (35:21)
• Best strategies for YouTube titles & thumbnails (39:51)

Show Notes & Resources Mentioned

• That Christian Vlogger
• TubeBuddy
• VidIQ
• Google Keyword Planner
• YTCockpit
• Storytape

3 Instant Take Aways

1. Millennials disproportionately trust individuals over institutions. Logging gave Justin a great platform from which to share his faith because it was him, an individual, talking about it and living it out. This helps millennials connect more willingly with his message.
2. Be relevant to your target audience. This doesn't mean avoiding truth or "watering down" the gospel. It means making the truth of who Jesus is applicable to the situations people find themselves in every single day. Some of Justin's most viewed videos were on dating, and the reason for this is that dating is something millennials spend a lot of time thinking about because it is a part of their day to day life.
3. Ask yourself why someone would want to watch a video. Is it because they're asking a specific question? Are they looking for a different perspective on an issue? It might be different for different videos, but by being aware of this you can give your videos focus. Remember to promise the value you will be offering up front at the beginning of the video.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp189/.

Redemption Church is a mobile church run out of a middle school in Oklahoma. This being the case, they have a lot of new visitors, but their team is concerned that they don't have a great infrastructure in place when it comes to guests. Brady sits down with their communications team to put a plan in place.

Meet The Church Being Coached

• Church Name: Redemption Church OKC
• Church Location: Oklahoma City, Oklahoma
• Church Age: 3 years
• Church Size: 250 - 350
• On the coaching call: Heidi Clarke - Communications Director, Chris Clarke - Worship & Arts Pastor

Show Notes & Resources Mentioned

• 7 Perfect Church Connection Card Examples
• Barna - What Millennials Want When They Visit Church
• MailChimp
• Active Campaign
• Storytape.com
• The Seven Basic Plots by Christopher Booker
• #AskBrady Episode 26
• The Ultimate Social Media Blueprint For Churches

3 Instant Takeaways

1. Balance the line between quality and quantity. With connection cards if you ask for too much information you'll receive less responses, but at the same time you want to collect enough information for it to be helpful for your team. You'll need to balance the line between asking too much and not enough so that people will fill out the card and hand it in.
2. Incentivize. Any healthy relationship needs to be reciprocal so when a new visitor attends your church they've already given so much. They've given their time and stepped out of their comfort zone. To then ask them to give their personal information - it can come across like a big ask. By giving something in return for them filling out a connect card you help even out the give and take of the relationship.
3. Be genuine. Incentives and connect cards can come across as gimmicky, so find ways to communicate them authentically. Tie them into who you are as a church. Give an incentive that means something and is valuable. Show your visitors that they matter.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/welcoming-new-visitors-redemption-church/.

http://prochurchtools.com/188 -  I went and studied 100s of almost identical Facebook posts to discover what really worked (and more importantly, what really didn’t) when it came to growing engagement.

What's In This Session?

• Defining the case study (6:54)
• The video guarantee (10:13)
• The statistics (11:20)
• Why a share is important (12:14)
• The case study results (21:25)
• Real life examples (30:03)
• Storytape pricing (44:40)

Show Notes & Resources Mentioned

• Storytape.com
• Rev.com
• Trint.com

3 Instant Takeaways

1. Video out performs text and photo based posts on Facebook. This makes sense because video will keep our attention on a single platform and post longer. Due to this prolonged attention Facebook is prioritizing video, meaning that video posts are more likely to be seen by your audience.
2. Viewers retain more of the message when watching a video compared to text. Even if the retention rate is only an extra 50%, this still means that your audience is still means that your audience is still capturing more of your message when you put it out in video form than when you use a text and image combo.
3. Add captions. A high percentage of videos on social media are viewed without sound. By adding captions you allow this large portion of your audience to still engage with you content. You make it accessible. 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp188/.

Connection Church knows the importance of great digital and social media content, but right now they don't have someone to head it up. They're not sure what they needr in the person they hire. Brady sits down with their communications team to discuss the type of person they should look for.

Meet The Church Being Coached

• Church Name: Connection Church
• Church Location: Canton, Michigan
• Church Age: 75 years
• Church Size: 2,600 - 3,000
• On the coaching call: Austin - Youth/Tech/Communications, Jared - Youth Intern

Show Notes & Resources Mentioned

• Storytape
• Church Community Builder
• Typeform
• Ninja Forms
• Gravity Forms
• Formstack

3 Instant Takeaways

1. More is not always better. If your social media strategy is struggling, don't try to fix it by adding more channels. Instead take the time to figure out why your strategy is not working and how to improve. Learn how to go deep on your most popular social channel before taking on more.
2. Look for a practitioner. Because social media is constantly changing so quickly, there is no formal education system for how to become a church communicator. This makes it important to find someone who is already applying the qualities in their own life. They are active on social media. They understand the platforms.
3. Manage expectations. When it comes to creative projects make sure the other people on staff are aware of the timeline required. Put deadlines in place. This will help make sure their expectations line up with what is possible, as well as with the other members of your team.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/expanding-creati…onnection-church/.

http://prochurchtools.com/187 - Tristan is the creative mind behind a large percentage of the abstract footage available on Storytape. He joins us to discuss what it takes to orchestrate and film an abstract scene. 

What's In This Session?

• The origins of Storytape (8:07)
• Executing a reverse bet (10:15)
• What it takes to orchestrate an abstract scene (14:20)
• Filming abstract clips using fire and flames (16:04)
• Why a macro lens is the key to great abstract footage (20:27)
• Building an abstract scene around a broken speaker (22:35)
• How to bounce back when a video shoot fails (26:05)
• Adding visual effects to abstract footage in post-production (41:00)

Show Notes & Resources Mentioned

• Storytape
• Storytape on Instagram
• Westcott LED Flex Lights
• Savage Seamless Paper Backgrounds
• Tristan on Instagram
• Tristan on Twitter
• Grasshopper

3 Instant Take Aways

1. Draw inspiration from the work of others. Tristan remembers seeing clips of paper burning, and later used this to inspire a sequence of clips of fire and ember. Write down the things that inspire you, as well as things you want to try in the future.
2. Use a macro lens. A macro lens allows you make small things appear large. This combination can turn even normal, everyday objects into unrecognizable, abstract shots.
3. Don't be afraid to fail and try again. Part of creating is coming up with things that haven't been done or seen before - or at least not your way. Sometimes it will take a couple of shots to get something just right. Don't allow it to discourage you. Come back with new and better ideas.

<p>Find the full transcript for this session of the Pro Church Podcast at&nbsp;<a href="http://prochurchtools.com/pcp184/">http://prochurchtools.com/pcp187/</a>.</p>

OneHeart Ministry has recently moved into their permanent location, whose demographic is vastly different than their previous mobile location, and now they're looking to grow both in numbers and diversity. Brady chats with their creative team about strategies to fit their community & culture.

Meet The Church Being Coached

• Church Name: OneHeart Ministry
• Church Location: Sydney, Australia
• Church Age: 8 years
• Church Size: 50
• On the coaching call: Josh Wyatt - Creative Ministry Leader, Hang - Social Media Manager, Blair - Photography & Website, Emily - Film & Photography, Allison - Lyric Operator

Show Notes & Resources Mentioned

• Storytape
• Storytape on Instagram
• Google AdWords
• Facebook Ads Tips For Churches From The Trenches with Steve Fogg
• Adobe Photography
• AskBrady.TV

3 Instant Takeaways

1.  Be patient. Starting in a new place means that it will take time and consistency to see relationships built with your community. Don't allow your natural inclination to want immediate results discourage you. Don't be afraid to give the process time.
2. Depth & reach - you need both. You may notice in your metrics that certain posts get a lot of engagement, but very little reach and vice versa. The key is to include both types of post. This way you continue to reach a wide audience while still building a relationship with your core social media audience.
3. Use a templatized systems to include new and inexperienced volunteers. People want to be included and contribute to their community, but sometimes don't have the preexisting skills you need. Templates allow them to be part of the team without compromising standards. Then you can expand their training from there if you want.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp184/.

http://prochurchtools.com/186 - Alex is one of the certified drone operators here at Pro Church Tools. He discusses drone laws and operation when it comes to filming.

What's In This Session?

• The 3 phases of worldwide drone laws (8:38)
• The best countries to fly your drone in legally (11:16)
• Becoming a certified drone pilot (21:38)
• Flying a UAV commercially in America (25:14)
• The difference between flying “commercially” and “recreationally” (30:22)
• Best practices for capturing stunning aerial videography (32:48)
• Why flying your drone slower is always better (36:23)
• Drone footage at golden hour (39:59)

Show Notes & Resources Mentioned

• Alex on Twitter
• Alex on Instagram
• Storytape
• DJI Inspire 2
• Zenmuse X5S
• DJI Phantom 4
• Zenmuse X7
• DJI CrystalSky Monitor
• Golden Hour Videography
• Blue Hour Videography
• Prime

3 Instant Takeaways

1. Be educated. Before flying your drone, make sure you understand the rules for the country and region you're playing in. Knowing basic laws about airspace and using common sense when choosing where you fly will help keep everyone safe, and your drone intact.
2. The government sees almost no drone flying as recreational, even though you might. As soon as you're flying a drone with a camera attached the government views it as a commercial flight because you could film, create a video, post that video on YouTube and the video could be monetized. Even if this isn't your intention, because of the possibility of monetization, your flight could be categorized as commercial flying.
3. Fly slower. Create a cinematic feel by flying slow enough to allow the scene to unfold rather than creating scenes that feel rushed.

Find the full transcript for this session of the Pro Church Podcast at ">http://prochurchtools.com/pcp186/.

Grace Church of Napa Valley is a family. Close knit and friendly, they've done a great job building their internal community. Now they're ready to extend that relationship further into their city. Brady talks with their team about how to overcome apathy and shift their focus.

Meet The Church Being Coached

• Church Name: Grace Church of Napa Valley
• Church Location: Napa Valley, California
• Church Age: 42 years
• Church Size: 400
• On the coaching call: Justin Nune - Jr. High & High School Director, Nathan - Director of Media & Communications, Jake - Worship & Discipleship Pastor

Show Notes & Resources Mentioned

• Compassion
• World Vision
• LearnChurchVideo.com
• The Method And Message Of Jesus' Teachings by Robert H. Stein
• Storytape.com
• 7 Social Media Templates For Churches
• The Best Social Media Strategy For Churches in 2017
• Spotify.me
• Livestream
• AskBrady.TV

3 Instant Takeaways

1. Assess where you're at. Be honest with yourself about why you want to see your church culture change. Is it about the number? Is it about the call of God? Is it about finances? And then be honest about your flaws - as a leadership team, as a church - what is going on that could be holding you back from moving forward.
2. Use storytelling to motivate change. Expectations in the form of rules or guidelines aren't necessarily bad, but they aren't compelling either. Instead share stories. Stories can create emotional reactions and empathy toward the people you want your church to begin to reach out to..
3. Over communicate. People are forgetful which is why it's important to reiterate your church's purpose over and over and over again. It's like when a worship team begins to feel like they've heard a song a million times. It's usually at that moment the congregation is finally starting to know it.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp184/.

 http://prochurchtools.com/185 - Brandon is the creative mind behind Storytape’s unique Instagram stories. He shares his gear and tips in this session of the podcast. 

What's In This Session?

• An intro to creating produced Instagram Stories (15:22)
• Dealing with the 24-hour expiration factor of Instagram Stories (17:16)
• Our Instagram Stories camera rig (21:48)
• Production workflow for Instagram Stories (28:09)
• Why quick cuts are the key to compelling Stories (33:50)
• How to master camera-motion transitions (38:51)
• Editing and export settings for better Instagram Stories (43:12)
• Pro tips & tricks for Instagram Stories (47:18)

Show Notes & Resources Mentioned

• Brandon Canning on Instagram
• Brandon Canning on Twitter
• Jesse Driftwood on Instagram
• Storytape on Instagram
• Linktr.ee
• Amazon Prime Photos
• Panasonic Gh5
• Panasonic 12-35mm f2.8
• Rode VideoMic Pro
• Joby Tripod
• Sony a6500
• Canon 5D Mark IV
• CutStory

3 Instant Takeaways

1. Enjoy the process of creating. Be honest with yourself - you're never going to go back 20 years from now and rematch yourself making your morning cup of coffee, and that's okay. Instead let the fact that your story will expire inspire your creativity everyday. How can this day be turned into a fun or beautiful story worth sharing? Challenge yourself enjoy the process.
2. Work with what you have. Whether it's what you're doing that day, or the gear you're using - don't try to force it to be something it's not. Let your creativity find the ways to make the most of it.
3. Break it up. With Instagram stories being such short clips of time, if a single clip of footage in your story is more than a few seconds long it can seem to drag on. By keeping clips and transitions short, you can maintain high energy throughout your story.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/becoming-communi…urch-napa-valley/.

New Hope Christian Center is almost 40 years old and it shows. With it's 90s themed decor their church building is in desperate need of an update. Brady chats with their executive pastor, Adam, about how to make their building look less dated.

Meet The Church Being Coached

• Church Name: New Hope Christian Center
• Church Location: Waterloo, Indiana
• Church Age: 37 years
• Church Size: 400
• On the coaching call: Adam Diehl - Executive Pastor

Show Notes & Resources Mentioned

• Storytape
• Film Supply
• Nucleus

3 Instant Takeaways 

1. Understand why you're wanting to change something. Before painting your sanctuary black because "everybody else is doing it" make sure you understand the reason behind it and whether it's a good fit for the vision of your church.
2. Be simple. Making simple design choices - like monochromatic colour schemes and minimalistic decor - can help create a complementary look. Adding more variables, such as extra colours, creates more pieces you need to be able to pull together, and the more of a chance you'll have that they don't work together.
3. Aim for cohesion. Whatever colour and decor scheme that you decide on, be sure to continue that throughout the building rather than having a sanctuary that looks completely different than your foyer and so on. You want your building to tell a single story, and for each room to look like it belongs to the whole.
   
   Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/updating-church-building-new-hope-christian-center-coaching-edition-018/

http://prochurchtools.com/184 - Bad things happen, but what about when they happen to your church? Nathan shares the story of how his church handled it when their building burned down.

What's In This Session?

• What happens when your church building burns to the ground (10:20)
• Managing your emotional response to a catastrophe (14:03)
• Planning an impromptu service for thousands of people when your gear is gone (16:40)
• Dealing with insurance when your church loses everything (20:26)
• Lessons for rebuilding from nothing (30:27)
• The 3-pronged approach to managing volunteers (32:34)
• Can a disastrous event cure apathy or indifference in a congregation? (36:35)
• Big tips for church filmmaking (41:00)

Show Notes & Resources Mentioned

• Gracepoint
• Vision Makers Course
• Uganda Man The Movie
• Ahrefs.com

3 Instant Takeaways

1. Unexpected circumstances can force you to think outside the box and be creative. This applies to the problem solving needed to fix the immediate situation, but it also can help you get creative with underlying issues, like Gracepoint's decision to try something new with their stage placement.
2. Be humble. Most people like being self reliant and independent, but when trouble hits be willing to ask for help and let people know what you need.
3. Be realistic. Any time there are major changes - even if they're caused by an unexpected disaster - there will be people who decide to leave. Remember to be realistic in times of transition. Realistic about your congregation and where they're at, and realistic about the resources you will need to move forward.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp184/.

• 1:03 - How would you recommend promoting mission trips? We want to hear the stories but not every person who goes on a trip is a excellent speaker.
• 5:08 - How might you create a top-level event to promote a greeting ministry?
• 14:26 - Any suggestions for software and how to manage templates to help non-designers?
• 19:12 -  What would you suggest to do for a logo of a church that has a really long name?

New Harvest Chicago knows that seizing the 167 hours outside of their Sunday service is integral to growing their church, but they're unsure what they should focus on first. Brady sits down with Eric, their service producer, to put a plan in place. 

http://prochurchtools.com/183 - A large portion of a pastor’s week is spent working on their sermon. Alejandro joins us to talk about how to repurpose the content to reach beyond Sunday.

What's In This Session?

• Why you need to become a practitioner (10:19)
• How to accelerate your digital engagement (12:16)
• The 3-Part Sermon Snippet Strategy (General Overview) (14:11)
• The #1 reason why 76% of people choose to go church (16:49)
• The unfair advantage your church has over other industries & institutions (18:55)
• Low-hanging fruit for repurposing your church’s Sunday service content (20:26)
• The power of scheduling a week’s worth of social content in one hour (27:33)

Show Notes & Resources Mentioned

• Alejandro on Twitter
• Alejandro on Instagram
• Church Marketing Summit
• Hype Type

3 Instant Takeaways

1. Attending church for the first time is extremely daunting. Use social media as a way to build trust with people before they even step through your door. The more people feel like they know you, the more willing they will be to step outside of their comfort zone and attend for the first time.
2. Social media is a peek into your church. Although modelling your social media posts after other churches can seem like a great place to start (and it can be!) it is important to use your own content - images, quotes, sermon clips etc. Using content that is authentic to you allows people to grasp who you are.
3. Recap. One easy way to repurpose your Sunday sermon is to do a Monday recap on Facebook live. In just a couple of minutes recap the big idea from your service the day before.

Find the full transcript at https://prochurchtools.com/pcp183/.

Charlotte Assembly of God is struggling with finding balance with their in service video and photography. If they capture the screen correctly, the exposure of their pastor is incorrect and vice versa.

Brady sits down with a couple members from their team to discuss potential fixes.

http://prochurchtools.com/182 - Everything you do and say as an organization is crafting a brand. So what is your church trying to say to the world? And are you succeeding? Barbara discusses the brand discovery process. 

What's In This Session?

• Don’t worry - we’re all just winging it (10:53)
• Finding the intersection between form and function (15:22)
• The 3 types of questions you need to ask to make a creative project successful (18:35)
• Identifying your church’s target audience (and why pastor’s hate this question) (22:58)
• Moving beyond empty mission statements (26:43)
• 2 favorite questions to ask during the discovery process (30:55)
• Developing a persona avatar for your church (33:45)

Show Notes & Resources Mentioned

• Word Revolution
• 4:12 Lab
• Church Communication Strategies
• Davis and Sanford Provista 7518B Tripod
• Storytape

3 Instant Takeaways

1. You are a pioneer. The world of church comm. and social is so new and we're all discovering it together. If you are endeavouring to tackle this digital world - be encouraged! You are not alone. We are all working together.
2. Define what makes your church unique. Go beyond broad terms like Christian or your denomination and instead focus on the details that set you apart. This will help you reach out to people who are searching for your unique brand of Christian community.
3. Ask people what it's like to be on the other side. You can only see from your own perspective, which leaves blindspots for your church when it comes to people with life experiences that are different than yours. Whether it's people who are new visitors, a different age, sex, race etc. the best way to learn about the way your church is perceived by them is to ask the people who live in those perspectives.

Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/pcp182/.

Discovery Church has a follow up plan for first time guests, but what about people who have been attending for a few months to a year? Brady sits down with Zach, their creative director, to discuss just that.

http://prochurchtools.com/181 - Handling the digital media and marketing for a church can be stressful . Daniel breaks it down in 4 building blocks to help you stay on track.

What's In This Session?

• Determining if your church’s media & marketing stress you out (12:03)
• Building Block #1: The Strategy (14:01)
• Building Block #2: The Budget (17:21)
• Building Block #3: The Time (18:53)
• Building Block #4: The Expertise (26:43)
• The ideal marketing budget for a church of any size (27:05)
• Identifying the right ROI for your church’s communications efforts (29:00)
• Finding a way to get a budget for church media when your senior leadership is unwilling (38:37)

Show Notes & Resources Mentioned

• ChurchHero.com
• Daniel on Twitter
• Daniel on Facebook
• Cinevate Duzi Slider

3 Instant Takeaways

1. You need a media & marketing strategy. A strategy is a plan of action to achieve a desired goal. Don't copy the outcome of other church's strategies, instead figure out what your goal is and decide what elements will best help you accomplish this goal.
2. Define a budget for your project Take time to really consider what your project is going to need. Invest time into creating a realistic budget for your lead pastor or leadership.
3. Strategize your time. Most major projects - like Easter - are recurring. Use each year as an opportunity to tighten up your projected timeline and improve on creating an accurate time estimate. Don't start from scratch every single time.

Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/pcp181/.

Red Rock Church is still in their pre launch phase, but lead pastor, Rob Nadalsky, is already looking ahead to their social media strategy. Brady sits down with him to discuss managing the amount of time spent on social media, and how to follow up Facebook Ad campaigns.

http://prochurchtools.com/180 - Managing a brand and public perception can be difficult. Brad Hill discusses how Ministry Brands has dealt with this exact thing. 

Summit Crossing Community Church has new guests visiting almost every week, but they want to make sure they're making the best first impression. Brady sits down with their creative team to go through their user experience from start to finish.

http://prochurchtools.com/179 - Posting consistently on social media is key to building and maintaining an audience. Seth shares some of his favourite unusual social media posts to help your church stay creative and present.

Antioch Community Church has a demographic of mostly young adults with 50% of their congregation being college students, but they have yet to tap into the full power of their social media presence. Brady sits down with Jonathan, their Administrative Pastor, in this session of the Pro Church Podcast: Coaching Edition to build a social media strategy and begin connecting with their demographic outside of their Sunday service.

http://prochurchtools.com/178 - Almost everyone has email, which is why it is still one of the best ways to connect with people. But how do you make the best of it? Kevin discusses email strategies that work.

All Nations Church is a ministry of from Ottawa, Ontario, Canada beginning to explore multi-campus ministry. In this session of the Pro Church Podcast: Coaching Edition, Brady walks the trio from All Nations Church through ways of keeping vision and branding consistent across multiple campuses and languages.

http://prochurchtools.com/177 - Marketing can seem scary. How do we connect with the right people? Is our strategy the best use of money? Ryan chats with us about his marketing insights for growing churches. 

The Grace and Peace Community is a church in Chicago, Illinois preparing to relocate into a new facility. Along with this relocation, they're readying a complete rebrand including their logo, web presence, and branding. Brady walks the church through the rebrand process from beginning to end.

 http://prochurchtools.com/176 - Church plants come with their own unique challenges, Quincy joins us to discuss how to make the most of your launch.

King's Way is a church of about 150 in Ashland, Kentucky. They've recently moved into a new building and are ready to grow as a church. The core leadership team of King's Way joins Brady in this session of the Pro Church Podcast: Coaching Edition to discuss a systematic plan for growing their church in the months and years to come.

http://prochurchtools.com/175 - Beau discusses the strategy he they use over at Life.Church when it comes to social media. From the importance of having fun, to using Instagram stories for your church - he covers it all.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

1:19 - Just preach the Gospel.

11:16 - What are some brainstorming tools?

16:19 - Could you share some of the podcasts you listen to? Specifically business podcasts and/or media business related.

21:29 - Where is the best place for announcements on Sunday?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Real Life is a church with a creative workflow problem. They've got a killer communications team, but lack the structural discipline to be efficient. When ministries make demands, the communications team isn't sure when to say "yes" and when to say "no" - and this leads to unwanted inter-church politics. Brady and the Real Life communications team sit down in this session of the Pro Church Podcast: Coaching Edition to create a systematic creative workflow that will solve this issue once and for all.

http://prochurchtools.com/174 - Scripting your announcements in a way that is engaging can seem daunting, Adam talks about how to use story, but still communicate details.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

1:03 - Thoughts on using things like Tweetdeck? Scheduled FB posts? The equivalent for Instagram? Wise/unwise/doesn’t matter?

6:42 - What tools do you recommend for internal communications in church & how do you drive adoption/create a process?

12:35 - When does the bulletin become unnecessary? How do we best transition to not having so much printed?

21:52 - How important has a gimbal been to your video work? Glass or a gimbal, what would you recommend?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Grace Family Church is a multi-campus ministry in Tampa, Florida. The church runs close to 10,000 on the weekends, but despite their impressive numbers, they still lack a cohesive social media strategy. In this edition of the Pro Church Podcast: Coaching Edition, Brady joins dozens of staff members from Grace Family Church to discuss their social media strategy and how to move forward with a clear vision.

http://prochurchtools.com/173 - Most pastors spend a big portion of their week on their sermon. Justin discusses how to extend the life of your sermon by repurposing the content.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

1:02 - Is it foolish to upload our churches podcast only to our website?

8:38 - I’m wondering what the difference is between using Adobe After Effects and Final Cut Pro, and if they are the same thing which is better?

15:30 - How effective are Facebook check ins?

22:32 - Should we put our personal social media links on our church’s website? Is this a good or bad idea?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Forward Church is a new church plant launching in 2018 in Summerville, South Carolina. In this session of the Pro Church Podcast: Coaching Edition, Forward Church's worship pastor, Jonathan Zeman, joins Brady to discuss the best communications strategies for a brand new church.

http://prochurchtools.com/172 - It can be tough to stay consistent on social media. Knowing what to post day after day can challenging, so today Kenny joins us to give his social media tips & tricks.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

1:03 - Do you think it’s better to post 30 images per Sunday in one post, or is it better to have 1 photo with a story.

7:10 - Any Advise on a church welcome centre?

11:43 - What best practises are there for safety policies pertaining to adults interacting with teens on snapchat.

18:35 - Should I abdicate leadership just to raise up a millennial? How do I become all God desires of me, if I am too old to matter anymore?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

JC Worley is the Lead Pastor of GO Church in Germantown, Maryland. GO Church is young and growing, but JC has questions about the Millennials on his staff. How can he motivate them? Why do they seem to approach work differently than he does? In this session of the Pro Church Podcast: Coaching Edition, Brady and JC discuss the mindset of Millennials and how to create a winning working dynamic with younger leaders.

http://prochurchtools.com/171 - Facebook ads are a great way to reach out and get your church out there, but what about reaching people of other faiths? Steve joins us and discusses just that. 

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

1:06 - When it comes to taking photos of the people in my church and posting it on social media, and putting it all over our website. Do we have to get talent release forms for everybody in the church?

9:38 - How do I help the kids’ ministry not look cheesy, like when the pastor wants bubbly fonts and curved letters? Where would the line be in being consistent and the branding over all with the whole church?

18:25 - What would you recommend as a policy regarding pinning posts on my church’s Facebook page?

23:15 - Should we post the same theme across all social media platforms on the same day?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Anthem Church is a four-month old startup church in Plano, Texas. Kris Prince is their bi-vocational lead pastor shepherding a church about 50 people. Kris is convinced he has the volunteer resources and infrastructure to double in size. In this edition of the Pro Church Podcast: Coaching Edition, Brady and Kris discuss growing Anthem Church using a value-first Facebook Ads funnel.

http://prochurchtools.com/170 - With Millennials being a dominant portion of the workforce in America it is important to understand who they are, and why they aren’t as involved in church life. Wes joins us to discuss common misconceptions regarding millennials.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

1:06 - What would you actually target for your website headline? Would you target the greatest felt need, or would you target what you’re positioned to provide right now?

12:20 - What is the best way to find your style? How can I find out what people like to see without copying ideas from other churches?

23:25 - Do you think it is ok to mention giving in announcements videos?

28:04 - What do you recommend for podcast hosting?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Northwest Assembly Of God is the perfect example of a prototypical church. The church averages about 200 in attendance, their website homepage has a giant slider on it, and their domain name is a five-letter acronym. The great news is that they've got a young and talented leader on staff named Christian Lamb, and he's ready to lead the church through a rebrand. I sit down with Christian and together we create a gameplan for his ambitious rebranding project.

http://prochurchtools.com/169 - Images are an important part of your church brand. Alexander share how capturing and editing photos can add to your visual brand.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

3:47 - Where would you start with implementing exclusive content for your churches social media accounts?

12:07 - Should we be posting videos? If so how long/what content?

16:56 - Should our posts be more graphics or more people/photos of the community?

21:47 - What is the best way to increase the amount of quality photos we get each Sunday?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Living Faith Fellowship lives in a college town and every August they see an influx of nearly 10,000 new students & faculty. This presents a huge opportunity for Living Faith Fellowship as a church, but in their experience, they only have a small window of time to reach them before they settle in to college life. On this session of the Pro Church Podcast: Coaching Edition, you'll hear me strategize with a team of five leaders from Living Faith Fellowship on how to best reach these students with the hope of Jesus.

http://prochurchtools.com/168 - Over the last several months we’ve been working with a development team on a new platform - Nucleus. One of our developers joins us to discuss the process.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

3:30 - What camera would you recommend for live streaming?

10:15 - My church has recently been having a bit of a debate on the number of lyrics on our slides for Sunday morning services. What do you recommend?

16:49 - How do you manage volunteers without micro managing? And how do you get them excited about what they are doing?

25:39 - What do you recommend for keeping track of church attendance.

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

When you're a one-man-band at your church, every minute you have to spare is precious. On the inaugural session of the Pro Church Podcast: Coaching Edition, you'll sit in with me as I coach & consult with Fellowship Community Church in realtime and help their one-man-band, Ben Panter, create systems and processes to help create more free time in his schedule.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

4:16 - My church is looking at changing web hosts for various number of reasons, and wondering if you recommend any in particular?

11:43 - Is Instagram worth boosting or always target via FB Power Editor?

15:19 - Do you have any thoughts or strategies on encouraging sign ups to events/camps?

20:45 - How can I better balance out my volunteering at my church which is the same work as my day job, so that both sides don’t suffer and so I don’t experience burnout?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

5:04 - What is the best and most efficient way to transition giving platforms?

10:52 - What is the best process for going around rebranding? And going from a house of brands to a branded house?

16:33 - How do we create different designs for sermon series while maintaining some consistency?

19:57 - Facebook events vs Facebook pages for annual outreach events at our church?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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7 Perfect Church Connection Card Examples

https://prochurchtools.com/perfect-church-connection-card-examples/

#TIMESTAMPS:

4:44 - What percentage of people are going to be willing to take a connect card to a reception following the service, versus just turning it into the offering plate?

15:08 - Have you ever seen a killer first-time guest follow up sequence?

19:38 - How much information is too much when creating a church event flyer? What’s a good limit to people?

27:04 - What percentage of your budget should go towards Facebook ads?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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1. Grum
2. SmarterQueue
3. SproutSocial
4. Buffer

#TIMESTAMPS:

1:08 - What is a good social media scheduling app or website that is paid or free?

6:32 - How can I write an email that everyone will want to read?

16:28 - When you are recruiting volunteers, what do you recommend as a recruiting process? And how do you maintain your brand through that process?

22:50 - What is the best way for someone who is a recent grad with a degree in graphic design to get into a position at a church as a graphic designer or just in a creative position without any church experience?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Experimentation is key to winning. But experimentation more often than not leads to failure. In this episode, Brady shares 5 times he massively failed, and how those failures eventually lead to the biggest win of his life.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

1:53 - How do you get church members to not act shy or get them comfortable with post church interviews?

9:01 - What can I say to my pastor the help him understand the value of social media, website and videos, when he says I’m “neglecting” the important things.

15:24 - How do you keep your church brand consistent between all the different ministries?

18:33 - What is the standard time for a Facebook LIVE session?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Do you wish your church's website auto-updated itself? Don't. You can't skip the work and expect to build a vibrant online presence. Our churches deserve better than that.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

1:45 - How important is it to encourage our church members to review us on Facebook?

8:45 - What are you thoughts on side navigation vs top of the site navigation?

15:49 - When, if ever, is it appropriate to “boost” a Facebook post rather than creating a Facebook ad?
24:05 - How would you go about including clips from movies/TV/music in videos and announcements?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

--

1. A Million Miles In A Thousand Years by Donald Miller
2. Story by Robert McKee
3. Wired For Story by Lisa Cron
4. TED Talks Storytelling by Akash Karia
5. The Storytelling Animal by Jonathan Gottschall

#TIMESTAMPS:

5:02 - What information should we keep on our website vs what we put on our central hub? And should there be a link from the Website to the central or hub?

13:51 - Should I be posting on Facebook AND Instagram daily? How often should I share the same posts on both?

19:03 - What do you think about announcement slides before the service?

22:51 - Do you recommend any good resources on how to tell good stories?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

We're heading into a new world of church websites...and we're looking for pioneers to join us in this new world. Is that you?

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

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#TIMESTAMPS:

6:36 - State of the Plate says that giving goes up with a giving app, but in general church apps are bad and stats say aren’t used. Any clarity to those two opposing thoughts?

16:16 - What are the best practises for collecting the connection card?

20:44 - What should I do if the main leader doesn’t like the design work I do and wants to pay someone else to do it that’s not apart of our ministry at all?

For those that will be quick to say that they don't use technology much, how could we as the communications staff to get them into the central hub model?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer
Facebook: http://facebook.com/prochurchtools
Website: http://prochurchtools.com
Twitter: http://twitter.com/bradyshearer

Nucleus launches in 26 hours and Brady still has never seen the homepage. Why does every creative project come down to absolute last minute?