The Pro Church Tools Show with Brady Shearer

There’s a new camera that has just been released and it's completely disrupting the video production world. Not only that, but I think this camera is one of the best options for churches in 2019. It’s affordable, it’s versatile, and it’s extremely high quality. And so in this podcast, I’ll reveal what camera I’m talking about, along with my preferred configuration for it when it comes to lenses, stabilizers, and more.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/the-ultimate-church-camera-setup-for-2019/

 

What's In This Session?

  • Story time (1:13)
  • Pros (3:21)
  • Lens options (6:56)
  • Cons (10:12)
  • What it's good for (11:19)
  • What it's not good for (11:40)

 

Show Notes & Resources Mentioned:

Direct download: Podcast-02-The-Ultimate-Church-Camera-Setup-For-2019-023.mp3
Category:general -- posted at: 3:00am EDT

Social media has completely changed in the last couple of years. And traditional tactics like consistent branding and promotional posts don't work like they used to. So...you might be wondering: what DOES work on social media? In this podcast, I’ll be revealing five social media templates that are completely new & innovative - and unlike anything you’ve probably seen churches post on social media before.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/5-new-innovative-social-media-templates-for-churches-in-2019/

 

What's In This Session?

  • Goals (1:22)
  • Template #1: Countdown (2:51)
  • Template #2: Elimination (4:33)
  • Template #3: Slideshow (5:46)
  • Template #4: Bible Reading (7:31)
  • Template #5: Myth/Fact (9:15)

 

Show Notes & Resources Mentioned:


Here’s the deal: every smart social media strategy begins with three simple words: stop the scroll. Because if you can’t get your audience to stop scrolling on their social feeds, it doesn’t matter how amazing your message is - because no one will ever hear it. But you might be wondering…how do you actually get people to stop scrolling in the first place? So in this podcast, I’ll share with you five strategies to earn attention on social media - five simple ways to stop the scroll.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/5-ways-to-stop-the-scroll-on-social-media/

 

What's In This Session?

  • #1: Images of human faces (1:39)
  • #2: Focus on the first 3 seconds of your video (2:24)
  • #3: Use familiar designs in unfamiliar places (4:44)
  • #4: Extreme minimalism (6:15)
  • #5: Repeat equals defeat (8:42)

 

Show Notes & Resources Mentioned:

 

Direct download: Podcast-03-5-Ways-To-Stop-The-Scroll-On-Social-Media-021.mp3
Category:general -- posted at: 3:00am EDT

In this podcast, I’ll share with you 7 need-to-know social media statistics about video. For example, did you know that Facebook videos receive 135% more organic reach on average than a Facebook photo? It’s true. What else do you need to know about video on social media? You’ll learn it all - coming up.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/7-need-to-know-social-media-statistics-about-video/

 

What's In This Session?

  • Stat #1: Tweets with video attracted 10x more engagement (1:43)
  • Stat #2: 72% of people would rather use video over text to learn (2:21)
  • Stat #3: 83% of consumers would consider sharing an audience specific video (2:40)
  • Stat #4: By 2020, 80% of all consumer internet traffic will be online video (6:00)
  • Stat #5: Facebook videos receive 135% more organic reach on average (6:21)
  • Stat #6: Nearly two-thirds of consumers prefer video under 60 seconds (6:43)
  • Stat #7: 85% of Facebook video is watched without sound (7:13)
  • Takeaway #1: Pay attention to the first three seconds of each of your videos - including the first frame (7:49)
  • Takeaway #2: Ask yourself - how can we do more with video moving forward (8:28)
  • Takeaway #3: What can you do with video recognizing most people watch without sound (9:06)

 

Show Notes & Resources Mentioned:

 

Direct download: Podcast-02-7-NEED-TO-KNOW-Social-Media-Statistics-About-Video-020.mp3
Category:general -- posted at: 3:00am EDT

Today, you’re going to learn a 3-step social media strategy that is specifically tailored for smaller churches - and proven to get results. For example, a church reached out to me just yesterday and told me that after implementing this strategy, they saw a 220% increase in likes and clicks on their most recent post. And by the end of this podcast, you’ll know exactly what you need to do to accomplish the same thing.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/how-smaller-churches-can-dominate-social-media/

 

What's In This Session?

  • #1: Stop the scroll (2:07)
  • #2: Start meaningful conversation (4:57)
  • #3: Provoke spiritual practice (7:25)
  • Lesson: What would your church post online if your Sunday service didn't exist? (8:54)

 

Show Notes & Resources Mentioned:

Direct download: Podcast-01-How-Smaller-Churches-Can-DOMINATE-Social-Media-019.mp3
Category:general -- posted at: 3:00am EDT

Here’s the deal: Social media platforms freely offer you and I metrics based on the content that we post. And these metrics are invaluable! Why? Because they give us real insight and feedback into what's working and what's not. Bottom line: Social media doesn't need to be a guessing game. Knowing this, you might be wondering…which metrics matter most and which ones can I ignore? And by the end of this podcast, you’ll have your answer.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/7-social-media-metrics-you-should-care-about-for-churches/

 

What's In This Session?

  • #1: Reach (1:52)
  • #2: Post Reactions (4:05)
  • #3: Comments (4:23)
  • #4: Shares (4:43)
  • #5: Saves / Profile Visits (4:58)
  • #6: Followers (6:20)
  • #7: Social Engagement Score (6:57)

 

Show Notes & Resources Mentioned:

 


There’s an element to social media that I see most churches neglecting. What is it? Your post’s caption! And if you overlook this, you could actually be harming your organic reach on social. So in this podcast I’m going to share with you five tips for writing amazing social media captions - and, you’ll learn why captions are so crucial to your church’s overall social strategy.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/how-to-write-amazing-social-media-captions-for-your-church/

 

What's In This Session?

  • Tip #1: Really short or really long (1:05)
  • Tip #2: Emojis (4:07)
  • Tip #3: Line breaks (5:03)
  • Tip #4: Expand upon the post (5:38)
  • Tip #5: Scripture (6:24)

 

Show Notes & Resources Mentioned:


Your church has a message it wants to share with the world. But which platforms will help you do that best? Maybe social media? But what about billboards, radio, TV, or direct mail? Today, we’ll compare digital media versus traditional media using five different categories...to help your church choose the most affordable and efficient platforms to use in marketing.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/church-marketing-digital-vs-traditional-media-ultimate-comparison/

 

What's In This Session?

  • #1: Audience (1:32)
  • #2: Specificity (2:45)
  • #3: Costs (3:38)
  • #4: Flexibility (7:13)
  • #5: Follow Up (8:16)

 

Show Notes & Resources Mentioned:


In this podcast, you’re going to learn how to use Facebook Messenger to communicate with your church online. We’ve just recently begun using Messenger marketing and what’s amazing is that we’re seeing open rates of greater than 80% on the messages we send out. So today, you’ll learn why Messenger marketing is so powerful - and, I’ll share specific Messenger tools and strategies that you can begin using in your church right away.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/the-beginners-guide-to-using-facebook-messenger-in-your-church/

 

What's In This Session?

  • Facebook Messenger stats (0:47)
  • Messenger / Email marketing / SMS (2:29)
  • Tools (5:26)
  • Idea #1: Host a contest (6:21)
  • Idea #2: Plan a visit widget (7:52)
  • Idea #3: Another broadcast tool (9:49)

 

Show Notes & Resources Mentioned:

 


For the last month, my team and I have been tracking six churches and pastors that are absolutely crushing it on social media. Why did we do this? Simply stated, we wanted to learn from the best. And so for 21 days we recorded every single thing these churches published on social media. I then worked my way through the 1,000+ social posts we documented looking for trends and patterns. What is it that makes these churches so excellent on social? So in this podcast, I’ll answer that question - and, reveal a new principle I discovered through this case study that I’m calling The “1-In-5” Rule.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/the-1-in-5-rule-for-churches-on-social-media-new-case-study/

 

What's In This Session?

  • The case study (0:52)
  • #1: Chad Veach (2:37)
  • #2: Craig Groschel (3:24)
  • #3: Elevation (3:38)
  • #4: Rich Wilkerson, Jr. (3:50)
  • #5: Steven Furtick (4:17)
  • #6: Vous Church (4:30)
  • The stats 1-in-5 (4:54)
  • TV allegory (5:02)

 

Show Notes & Resources Mentioned:

 


There’s an emerging social platform that Gen Z has surprisingly latched on to. And when you understand how to use this social tool properly, you’ll notice how easy it is to communicate with the young people and teenagers in your church. And in this podcast, I’ll reveal what this social platform is (hint: it’s not probably not what you’re thinking) and how to properly use it to reach the first generation to truly grow up on the internet.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/the-new-social-platform-for-gen-z-and-church-youth-groups/

 

What's In This Session?

  • Who is Gen Z? (0:38)
  • Key Distinction (1:35)
  • The Stats (2:39)
  • Marketing (5:16)
  • Don't Overdo It (8:01)

 

Show Notes & Resources Mentioned:

 


A couple of months ago I completely changed up what I was posting on social media. The results? Well, in just 60 short days, the number of likes I got per post ballooned by 227%. So in this podcast, I’ll share exactly what I did to achieve these results - and offer a trio of specific templates that have been getting huge results.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/how-to-get-227-more-likes-on-social-media/

 

What's In This Session?

  • The Case Study (1:01)
  • Example #1: The Screenshot (4:33)
  • Example #2: The Slideshow (6:22)
  • Example #3: The Fun Personality (9:36)

 

Show Notes & Resources Mentioned:

 

Direct download: Podcast-03-How-To-Get-227-More-Likes-On-Social-Media-012.mp3
Category:general -- posted at: 3:00am EDT

I’ve got great news for you: it has never been easier or more affordable to share the message of Jesus with the world. In fact, thanks to digital media, outreach and marketing can be done well on zero-budget. And in this podcast, I’ll share with you five specific platforms and tools that you can use to take the timeless message of Jesus and share it through timely mediums - at zero cost.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/zero-budget-marketing-ideas-for-churches/

 

What's In This Session?

  • #1: Email Marketing (1:39)
  • #2: Storytelling (3:31)
  • #3: SEO (5:09)
  • #4: Instagram (6:07)
  • #5: Facebook (6:57)

 

Show Notes & Resources Mentioned:

 

Direct download: Podcast-02-Zero-Budget-Marketing-Ideas-For-Churches-011.mp3
Category:general -- posted at: 3:00am EDT

There are a number of unpopular truths about social media that most of us don’t want to admit. But if you ignore these controversial principles, you’ll likely end up compromising your church’s social media strategy. And so in this podcast, I’ll detail what each of these unpopular truths is and what they mean for your church online.

 

***VISIT THE FULL POST HERE: https://prochurchtools.com/3-controversial-truths-about-social-media/

 

What's In This Session?

  • Understand the behaviour of your audience (0:51)
  • Truth #1: Visual Branding Doesn't Matter (2:03)
  • Stop the scroll (2:23)
  • Truth #2: Repeat Equals Defeat (3:27)
  • Truth #3: Production Value Doesn't Matter (7:26)

 

Show Notes & Resources Mentioned:

 

Direct download: Podcast-01-3-Controversial-Truths-About-Social-Media-110.mp3
Category:general -- posted at: 3:00am EDT

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