The Pro Church Tools Show with Brady Shearer

You don't just want your sermons to be true, you need them to be memorable as well. Here's 3 tips to start using today!

What's In This Session?

  • Step #1: Stories (1:41)
  • Step #2: Stats (5:02)
  • Step #3: Steps (6:15)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-qualities-of-a-powerful-sermon-quote-ep-187/.

Direct download: Podcast.PCD.034.05.188.mp3
Category:general -- posted at: 3:00am EDT

Sermon quotes seem to perform disproportionately well on social media. With 5 simple tips, learn how to create memorable sermon quotes!

What's In This Session?

  • Why you should be posting sermon quotes (0:27)
  • Tip #1 - Alliteration (1:03)
  • Tip #2 - Pair With Scripture (2:05)
  • Tip #3 - Emotional (3:19)
  • Tip #4 - Brevity (4:25)
  • Tip #5 - Memorable (5:30)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-qualities-of-a-powerful-sermon-quote-ep-187/.

Direct download: Podcast.PCD.034.04.187.mp3
Category:general -- posted at: 3:00am EDT

Your sermons are important, and you can increase your sermon downloads by following these 7 easy steps! In this episode Brady breaks them down one step at a time.

 

If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.

 

What's In This Session?

 

  • Bonus Links (0:43)
  • Build Playlists (2:09)
  • Photos Not Graphics (2:55)
  • Convert Listeners to Suscribers (4:21)
  • Post Sermons ASAP (5:01)
  • Unique Page For Every Sermon (5:51)
  • Sermon Engine (6:34)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/7-ways-to-increase-your-sermon-downloads-ep-186/

Direct download: Podcast.PCD.034.03.186.mp3
Category:general -- posted at: 3:00am EDT

 

Brady breaks down the 6 reasons your church needs (and deserves!) a sermon engine.

 

What's In This Session?

  • Custom Playlists (2:32)
  • Expand Your Website (3:50)
  • Instant Podcasting (4:36)
  • Search Engine Boost (4:55)
  • Complete Archive (5:56)
  • Downloadable Resources (6:19)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/why-your-church-needs-a-sermon-engine-ep-185/.

Direct download: Podcast.PCD.034.02.185.mp3
Category:general -- posted at: 3:00am EDT

Brady sifts through some fascinating data on podcasts and how millennials and Christians are listening to them, as well as how this information can help your church.

 

What's In This Session?

  • The statistics (0:32)
  • Takeaway #1: Podcast listening is on the rise (3:05)
  • Takeaway #2: Listenership is 3x greater among Christians (3:28)
  • Takeaway #3: 4 out of 5 listen to the whole podcast (3:53)
  • Secret #1: Podcast listeners will be your biggest supporters (5:23)
  • Secret #2: smartURL(6:11)
  • Secret #3: Host every episode of your podcast on your website (7:41)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/13-surprising-truths-about-sermon-podcasts-ep-184/.

Direct download: Podcast.PCD.034.01.184.mp3
Category:general -- posted at: 3:00am EDT

The central hub is a foundational strategy that we believe churches should be using to help enable their community to take next steps by consolidating them into a single destination. Brady discusses 3 main components of the strategy.

 

What's In This Session?

  • Rule #1: Accessible 24/7 (0:56)
  • Rule #2: Accessible from every device (3:18)
  • Rule #3: Able to capture, store & distribute information (5:14)
  • Real stories (5:56)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-3-rules-of-the-central-hub-strategy-ep-183/.

Direct download: Podcast.PCD.033.05.183.mp3
Category:general -- posted at: 3:00am EDT

Brady shares the story of a real church who boosted their small group signups by 76% in one year by instituting the central hub strategy.

 

What's In This Session?

  • The Central Hub Strategy (0:27)
  • Pastor John's words (0:52)
  • The results (1:46)
  • Why is this so effective? (2:44)
  • Sheena Iyengar study(3:29)
  • Whirlpool case study (4:25)
  • Neil Patel/Imagescape case study(4:25)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-a-church-boosted-small-group-signups-76-ep-182/.

Direct download: Podcast.PCD.033.04.182.mp3
Category:general -- posted at: 3:00am EDT

Attending church used to be integrated in the North American way of life. This has shifted with attendance continuing to drop. Brady discusses how churches should be addressing this issue.

 

What's In This Session?

  • Attending church used to be a way of life (0:23)
  • The statistics (0:50)
  • The solution (2:59)
  • Jesus' examples (4:38)
  • Church examples (5:35)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-enormous-problem-every-church-must-tackle-ep-181/.

Direct download: Podcast.PCD.033.03.181.mp3
Category:general -- posted at: 3:00am EDT

You don't need to be a designer, or have a lot of time to create beautiful graphics. Brady shares how to create stunning graphics for your sermon series in only a couple of minutes.

 

What's In This Session?

  • Photography > Graphics (1:13)
  • Step #1: Find a beautiful photo (3:14)
  • Step #2: Use an elegant font for the title (5:06)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-design-stunning-sermon-series-graphics-ep-180/.

Direct download: Podcast.PCD.033.02.180.mp3
Category:general -- posted at: 3:00am EDT

There can sometimes be a disconnect between the world of church and the world of the everyday Christian. Brady discusses some behavioural data on Christians and how churches can use this to address the issues and questions of the people attending their church.

 

What's In This Session?

  • Topic #1: Doubt (1:05)
  • Topic #2: Sex (4:11)
  • Topic #3: Body (5:49)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-issues-christians-want-churches-to-confront-ep-179/.

Direct download: Podcast.PCD.033.01.179.mp3
Category:general -- posted at: 3:00am EDT

There are rules that need to be followed when it comes to taking and sharing photographs. Brady discusses best practices when it comes to photo releases at your church.

 

What's In This Session?

  • The Church Communications Facebook Group thread (0:21)
  • #1: Photo release disclaimer (1:45)
  • #2: Red wristbands (2:28)
  • #3: Disclaimer statements (3:24)
  • #4: Signs (4:27)
  • #5: GDPR and active opt-in (5:59)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-real-churches-get-photo-release-forms-ep-178/.

Direct download: Podcast.PCD.032.05.178.mp3
Category:general -- posted at: 3:00am EDT

Everyday we share tips and tactics to help your church communicate well through digital media, but there are some easy, low-hanging fruit that quite a few churches still miss.

 

What's In This Session?

  • The Instagram DM (0:22)
  • #1: Google My Business (2:05)
  • #2: New visitor information on your website homepage (3:35)
  • #3: Photos of real people at your church (5:36)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-low-hanging-fruit-ideas-for-your-church-ep-177/.

Direct download: Podcast.PCD.032.04.177.mp3
Category:general -- posted at: 3:00am EDT

Brady met up with a local denominational district leader whose job is to go into dying churches and help them change. He shares some of the wisdom he gleaned.

 

What's In This Session?

  • A coffee meet up (0:21)
  • Change takes 3-5 years (3:09)
  • Tip #1: Progress isn't linear (6:00)
  • Tip #2: Measure everything you can (7:29)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-untold-truth-of-changing-your-church-ep-176/.

Direct download: Podcast.PCD.032.03.176.mp3
Category:general -- posted at: 3:00am EDT

One of our favourite things is when people are in town visiting and stop by the office. This happened a couple weeks ago and led to a conversation about generational divides in churches.

 

What's In This Session?

  • The conversation with Michael & Oriana (0:34)
  • Step #1: Make sure everyone understands the goal (2:39)
  • Step #2: Tie every decision to the goal (5:33)
  • Step #3: Make decisions based on how they affect the goal (6:37)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-bridge-generational-divides-at-church-ep-175/.

Direct download: Podcast.PCD.032.02.175.mp3
Category:general -- posted at: 3:00am EDT

Brady and Alex tackle the topic of whether church leadership teams should have dress codes. They delve into their own experiences as well as the practical implications.

 

What's In This Session?

  • The last four outfits Brady wore while hosting (1:18)
  • #1: Your vibe attracts your tribe (3:51)
  • #2: Word pairing study (5:20)
  • #3: Theological implications (5:48)
  • #4: Negative connotations (8:02)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/should-your-church-have-a-dress-code-ep-174/.

Direct download: Podcast.PCD.032.01.174.mp3
Category:general -- posted at: 3:00am EDT

You're ready. You want to make a Facebook Ad for your church. Brady shares 11 tools that you can use to help maximize the effectiveness of your Facebook Ad.

What's In This Session?

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/11-facebook-ads-tools-for-churches-ep-173/.

Direct download: Podcast.PCD.031.05.173.mp3
Category:general -- posted at: 3:00am EDT

Brady shares three more examples from real churches of Facebook ads that they ran. He talks through the details of their campaigns, as well as their results.

 

What's In This Session?

  • Example #1: Dear Mom & Dad (0:57)
  • Example #2: Christmas (3:26)
  • Example #3: Parents (6:58)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-more-successful-facebook-ads-from-real-churches-ep-172/.

Direct download: Podcast.PCD.031.04.172.mp3
Category:general -- posted at: 3:00am EDT

If you're skeptical about using Facebook ads for your church, Brady is here to set your mind at ease. He shares 3 examples of churches who used Facebook ads to promote their church, and the results that each church saw.

 

What's In This Session?

  • Example #1: Easter (0:54)
  • Example #2: Fall Festival (3:45)
  • Example #3: Service Promotion (5:49)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-successful-facebook-ads-from-real-churches-ep-171/.

Direct download: Podcast.PCD.031.03.171.mp3
Category:general -- posted at: 3:00am EDT

Facebook Ads are the best platform for outreach and marketing for your church when it comes to reaching people beyond the four walls of your church. Brady explains how to get started.

 

What's In This Session?

  • Alex's success story (1:01)
  • Step #1: Understand the nature of how users are using Facebook (2:43)
  • Step #2: Find the intersection between faith and culture (3:40)
  • Step #3: Landing page with sign up form (6:33)
  • Step #4: Immediate follow-up (7:40)
  • Success story (8:00)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-run-facebook-ads-for-your-church-ep-170/.

Direct download: Podcast.PCD.031.02.170.mp3
Category:general -- posted at: 3:00am EDT

It's difficult to get a new visitor to attend your church for the first time, and although it's easier to get them to return, it's still challenging. Brady discusses how to make this process easier.

 

What's In This Session?

  • #1: Feeling over function (0:56)
  • #2: Know the guest (3:47)
  • #3: Think scene by scene (6:17)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-ways-to-compel-your-churchs-guests-to-return-ep-169/.

Direct download: 01Podcast.PCD.031.01.169.mp3
Category:general -- posted at: 3:00am EDT

Brady has received several messages asking how to find more motivated and reliable volunteers for your church ministries. He gives 6 ideas to help encourage motivation.

 

What's In This Session?

  • Brady received multiple DMs asking about volunteers (0:24)
  • You can only control what you can control (1:07)
  • Motivation Idea #1: Tell them EXACTLY what you want them to do (2:15)
  • Motivation Idea #2: Demonstrate your own sacrifice (4:08)
  • Motivation Idea #3: Acknowledge jobs well done (5:19)
  • Motivation Idea #4: Focus on progress/goals (5:43)
  • Motivation Idea #5: Admit mistakes (7:26)
  • Motivation Idea #6: Build a compelling narrative (8:08)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-get-motivated-and-reliable-church-volunteers-ep-168/.

Direct download: Podcast.PCD.030.05.168.mp3
Category:general -- posted at: 3:00am EDT

YouTube is the second largest search engine, but currently there are not a lot of churches using the platform well. Brady responds to churches wondering what kind of content to create.

 

What's In This Session?

  • Why I love YouTube (0:33)
  • Step #1: Enter a search (1:01)
  • Step #2: Visit the channel page, click on "videos" and then sort them by most popular (1:38)
  • Step #3: Create a list of popular video topics (2:02)
  • Why does this work? (2:09)
  • Examples (6:12)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-secret-to-discovering-endless-youtube-video-topics-ep-167/.

Direct download: Podcast.PCD.030.04.167.mp3
Category:general -- posted at: 3:00am EDT

Even with the shifting landscape of digital media, email is currently still the best way to market your church and communicate with your existing audience. Brady discusses how to write a great email newsletter for your church.

 

What's In This Session?

  • After your website, email is still the most effective communication tools (0:33)
  • #1: Plain text email (1:24)
  • #2: One link (2:42)
  • #3: Multiple CTAs (all the same link) (3:05)
  • #4: Line breaks (5:36)
  • #5: Sent from a real human (6:46)
  • #6: Send two emails each week instead of one (8:43)
  • #7: Include a PS (9:13)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-ways-to-write-better-church-email-newsletters-ep-166/.

Direct download: 01Podcast.PCD.030.03.166.mp3
Category:general -- posted at: 3:00am EDT

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