189 - How A Christian Vlogger Gained 40K YouTube Subscribers In 18 Months with Justin Khoe

 

http://prochurchtools.com/189 -  Justin is a digital missionary, and joins us to discuss how to make the most of YouTube. He shares tips on YouTube keywords, what it takes to grow your followers, and the perfect YouTube video. 

 

What's In This Session?

• Why Justin turned to YouTube to become a digital missionary (7:34)
• The true definition of the word “vlog” (12:36)
• How Justin grew from 0 to 40,000 subscribers in 18 months (15:00)
• Dissecting what it takes to get 100,000+ views on a YouTube video (20:39)
• Pro tips for YouTube keyword research (24:03)
• The perfect anatomy of a YouTube video (31:38)
• The most important metric that YouTube tracks (and why it’s so important) (35:21)
• Best strategies for YouTube titles & thumbnails (39:51)

 

Show Notes & Resources Mentioned

• That Christian Vlogger
• TubeBuddy
• VidIQ
• Google Keyword Planner
• YTCockpit
• Storytape

 

3 Instant Take Aways

1. Millennials disproportionately trust individuals over institutions. Logging gave Justin a great platform from which to share his faith because it was him, an individual, talking about it and living it out. This helps millennials connect more willingly with his message.
2. Be relevant to your target audience. This doesn't mean avoiding truth or "watering down" the gospel. It means making the truth of who Jesus is applicable to the situations people find themselves in every single day. Some of Justin's most viewed videos were on dating, and the reason for this is that dating is something millennials spend a lot of time thinking about because it is a part of their day to day life.
3. Ask yourself why someone would want to watch a video. Is it because they're asking a specific question? Are they looking for a different perspective on an issue? It might be different for different videos, but by being aware of this you can give your videos focus. Remember to promise the value you will be offering up front at the beginning of the video.

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp189/.