Discovery Church has a follow up plan for first time guests, but what about people who have been attending for a few months to a year? Brady sits down with Zach, their creative director, to discuss just that.

http://prochurchtools.com/181 - Handling the digital media and marketing for a church can be stressful . Daniel breaks it down in 4 building blocks to help you stay on track.

What's In This Session?

• Determining if your church’s media & marketing stress you out (12:03)
• Building Block #1: The Strategy (14:01)
• Building Block #2: The Budget (17:21)
• Building Block #3: The Time (18:53)
• Building Block #4: The Expertise (26:43)
• The ideal marketing budget for a church of any size (27:05)
• Identifying the right ROI for your church’s communications efforts (29:00)
• Finding a way to get a budget for church media when your senior leadership is unwilling (38:37)

Show Notes & Resources Mentioned

• ChurchHero.com
• Daniel on Twitter
• Daniel on Facebook
• Cinevate Duzi Slider

3 Instant Takeaways

1. You need a media & marketing strategy. A strategy is a plan of action to achieve a desired goal. Don't copy the outcome of other church's strategies, instead figure out what your goal is and decide what elements will best help you accomplish this goal.
2. Define a budget for your project Take time to really consider what your project is going to need. Invest time into creating a realistic budget for your lead pastor or leadership.
3. Strategize your time. Most major projects - like Easter - are recurring. Use each year as an opportunity to tighten up your projected timeline and improve on creating an accurate time estimate. Don't start from scratch every single time.

Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/pcp181/.

Red Rock Church is still in their pre launch phase, but lead pastor, Rob Nadalsky, is already looking ahead to their social media strategy. Brady sits down with him to discuss managing the amount of time spent on social media, and how to follow up Facebook Ad campaigns.

http://prochurchtools.com/180 - Managing a brand and public perception can be difficult. Brad Hill discusses how Ministry Brands has dealt with this exact thing. 

Summit Crossing Community Church has new guests visiting almost every week, but they want to make sure they're making the best first impression. Brady sits down with their creative team to go through their user experience from start to finish.

http://prochurchtools.com/179 - Posting consistently on social media is key to building and maintaining an audience. Seth shares some of his favourite unusual social media posts to help your church stay creative and present.

Antioch Community Church has a demographic of mostly young adults with 50% of their congregation being college students, but they have yet to tap into the full power of their social media presence. Brady sits down with Jonathan, their Administrative Pastor, in this session of the Pro Church Podcast: Coaching Edition to build a social media strategy and begin connecting with their demographic outside of their Sunday service.

http://prochurchtools.com/178 - Almost everyone has email, which is why it is still one of the best ways to connect with people. But how do you make the best of it? Kevin discusses email strategies that work.