The Pro Church Tools Show with Brady Shearer

January 2018
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21	22	23	24	25	26	27
28	29	30	31

Wed, 31 January 2018

The 3 S’s Of Quality Communications | Ep. #021

In this episode Brady talks about the 3 key concepts that he used as the foundation of the Pro Church Podcast and how they translate to church communications.

Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.

What's In This Session?

Overview (1:08)
Stories: Storytelling most powerful form of human communication (1:47)
Statistics: Persuasive; lend legitimacy beyond simple anecdotes (4:17)
Steps: Breakdown complex ideas into easy to digest, easy to accomplish actions (4:52)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-ss-quality-communications-ep-021/.

Direct download: Podcast-PCD-04-03.mp3
Category:general -- posted at: 3:00am EDT

Tue, 30 January 2018

1 Weird Strategy For Acquiring More Instagram Story Views | Ep. #020

Social media is ever evolving. Brady talks about a weird Instagram story post that has been increasing his views.

What's In This Session?

Annotated DM screenshots (1:40)
Puts the user back in control (2:11)
Feeling of exclusivity (3:38)
Answers questions for other people (4:02)
Make sure to cover-up the sensitive details (4:38)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-weird-strategy-acquiring-instagram-story-views-ep-020/.

Direct download: Podcast-PCD-04-02.mp3
Category:general -- posted at: 3:00am EDT

Mon, 29 January 2018

The Ultimate YouTube Growth Strategy For Churches | Ep. #019

YouTube is the second largest search engine in the world. Brady discusses how to build up your channel, your following and video views.

What's In This Session?

YouTube second largest search engine in the world (1:20)
People use YouTube to get answers to questions (1:47)
Find keywords people are searching for (2:25)
Create awesome thumbnails for your videos (6:10)
Is this right for your church? (6:29)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/ultimate-youtube-growth-strategy-churches-ep-019/.

Direct download: Podcast-PCD-04-01.mp3
Category:general -- posted at: 3:00am EDT

Sat, 27 January 2018

1 Simple Reason Why Most Church Marketing Fails | Ep. #018

Sometimes it can feel like you're putting out a ton of resources into marketing with little to no return. Brady discusses a common pattern of thinking that is holding church marketing back.

What's In This Session?

The Sharefaith ad for a website builder (0:40)
What a website should do (1:37)
A DM from Alex (3:14)
A DM from Adam (4:15)
You are not your target audience (5:58)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-simple-reason-church-marketing-fails-ep-018/.

Direct download: Audio-PCD-03-06.mp3
Category:general -- posted at: 3:00am EDT

Fri, 26 January 2018

The Unstoppable Power Of Social Proof | Ep. #017

Brady dives into the statistics that prove most people use social proof and reviews to make decisions. He also outlines how your church can use this to their advantage.

What's In This Session?

Defining social proof (0:31)
The 2010 environmental study published by the Wall Street Journal (1:12)
An empty restaurant vs. a full one (2:46)
70% of consumers look at reviews before making a purchase (3:36)
Facebook and Google reviews (4:22)
How GoodNews.Church uses social proof on their website (5:59)
Social proof at the bottom of your Plan A Visit and I'm New pages (7:23)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/unstoppable-power-social-proof-ep-017/.

Direct download: Audio-PCD-03-05.mp3
Category:general -- posted at: 3:00am EDT

Thu, 25 January 2018

The 3X Instagram Strategy For Churches In 2018 | Ep. #016

Instagram's algorithm is opening up the opportunity to post more content on the platform. Brady talks about using this to your advantage and boost your follower count.

What's In This Session?

How Jordan Syatt (Gary Vee's trainer) grew his Instagram following (0:35)
The Instagram algorithm no longer shows every one of your posts (2:45)
3X your post volume to 3X your results (3:58)
The advantage churches have (6:24)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3x-instagram-strategy-churches-2018-ep-016/.

Direct download: PCD-03-04.mp3
Category:general -- posted at: 3:00am EDT

Wed, 24 January 2018

How Your Church Can Play (And Win) The Content Marketing Lottery | Ep. #015

Brady talks about some of Pro Church Tools most popular pieces of content and why they succeeded. He also shares how to do the same as churches.

What's In This Session?

Email from Luke (0:33)
The more tickets you have; the better your odds (1:15)
The video on why churches shouldn't copy Elevation Church is our most popular piece of content (2:14)
9X out of 10 Brady has no idea if a post will do well or not (2:55)
Our post on the best church websites (3:33)
Why we started Pro Church Daily (4:30)
Balance quantity and quality (4:54)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/church-can-play-win-content-marketing-lottery-ep-015/.

Direct download: Podcast-PCD-03-03.mp3
Category:general -- posted at: 3:00am EDT

Tue, 23 January 2018

5X Your Pastoral Care Ministry Using Facebook Messenger | Ep. #014

Alex talks about how he uses Facebook messenger to extend his ministry beyond Sunday mornings, and encourages other churches to do the same.

What's In This Session?

Alex's context, and experience (1:04)
A message we received from a member of Pro Church Nation who is using Facebook to expand their ministry (3:04)
Your online presence is like a porch light (4:03)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5x-pastoral-care-ministry-using-facebook-messenger-ep-014/.

Direct download: Podcast-PCD-03-02.mp3
Category:general -- posted at: 3:00am EDT

Mon, 22 January 2018

3 Ways Churches Can Combat The 2018 Facebook Algorithm Update | Ep. #013

Facebook has announced some big changes to their newsfeed algorithm. They plan to share more of your friends posts and less branded content. Brady talks about what this means for your church.

What's In This Session?

Mark Zuckerberg's statement (0:38)
#1: Accept the change (3:50)
#2: Focus on meaningful interaction (4:49)
#3: Focus on shares (5:57)
PCD #008 How To 4X Your Church’s Facebook Engagement In 2018 (6:46)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-ways-churches-can-combat-2018-facebook-algorithm-update-ep-013/.

Direct download: Podcast-PCD-03-01.mp3
Category:general -- posted at: 3:00am EDT

Sun, 21 January 2018

Important Skills Creative Directors Posses, 1080 vs 720p & Optimizing YouTube | #AskBrady Episode 49

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

#TIMESTAMPS:

0:59 - What kind of videos should I put on YouTube?

11:03 - What are your recommendations on cameras for live producing?

15:52 - What important skills should I possess as a future creative director/pastor?

21:01 - We record just about everything in 1080p. Is it worth uploading at 1080p or720p?

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer

Facebook: http://facebook.com/prochurchtools

Website: http://prochurchtools.com

Twitter: http://twitter.com/bradyshearer

Direct download: Podcast-AB-049.mp3
Category:general -- posted at: 3:00am EDT

Sat, 20 January 2018

The Most Valuable Commodity Your Church Can Possess | Ep. 012

Our culture is saturated with advertisement and marketing. With so much vying for our consideration, attention has become a huge commodity.

What's In This Session?

Without attention, it doesn’t matter what message you’re sharing (0:55)
American Marketing Association wrote about how the average consumer is exposed to up to 10,000 brand messages a day (2:11)
Attention Span: the average human attention span has fallen from 12 seconds to about 8 seconds. (2:54)
Canadians with more digital lifestyles struggle to focus in environments where prolonged attention is needed. (3:53)
Early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention. (4:38)
Best way to get attention is to go where the attention is already being given (5:27)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/valuable-commodity-church-can-possess-ep-012//.

Direct download: Podcast-PCD-02-06.mp3
Category:general -- posted at: 3:00am EDT

Fri, 19 January 2018

What Happens In 1 Second On The Internet | Ep. #011

The world moves fast - especially online. In this episode Brady talks about what is happening every single second online.

What's In This Session?

Larry Kim's Twitter post (0:34)
What happens in 1 second (0:54)
Cumulus media report (2:17)
How communication changed between the time when Alex's brother was dating and when Alex was (4:20)
InternetLiveStats.com (5:23)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/happens-1-second-internet-ep-011/.

Direct download: Podcast-PCD-02-05.mp3
Category:general -- posted at: 3:00am EDT

Thu, 18 January 2018

Why Your Church Should Never Use Copyrighted Material | Ep. #010

Many people in the church community are unaware of copyright laws and consequences. Brady and Alex share some insight.

What's In This Session?

Do not steal. A Biblical mandate. (0:36)
James' story (1:11)
Streaming culture changed the music industry forever (2:52)
Alex's experience (3:25)
Companies that create royalty free content (5:05)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/church-never-use-copyrighted-material-ep-010/.

Direct download: Podcast-PCD-02-04.mp3
Category:general -- posted at: 3:00am EDT

Wed, 17 January 2018

The Endless Struggle Between Attention & Artistry | Ep. #009

There's consistent tension between wanting to create beautiful art online, and also wanting to attract attention. Brady discusses the struggle.

What's In This Session?

Justin Dean's story of posting a screenshot of a tweet on Instagram and calling the practice out (0:43)
Jon Acuff's Instagram posts of tweet screenshots are his highest performing posts of the year (1:13)
Every person has their own line they won’t cross (1:36)
Brady almost delayed the launch of Pro Church Daily because the Pro Church Tools website is not what he would like it to be (4:54)
Know yourself and push your own boundaries (7:07)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/endless-struggle-attention-artistry-ep-009//.

Direct download: Podcast-PCD-02-03.mp3
Category:general -- posted at: 3:00am EDT

Tue, 16 January 2018

How To 4X Your Church’s Facebook Engagement In 2018 | Ep. #008

Brady talks about how you can 4Xs the engagement on your church's Facebook page by using your existing audience in new ways.

What's In This Session?

How a church increased their Facebook engagement (0:35)
How this church leveraged their social media team (1:24)
How Storytape used a similar social media team during its launch (3:13)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/4x-churchs-facebook-engagement-2018-ep-008/.

Direct download: Podcast-PCD-02-02.mp3
Category:general -- posted at: 3:00am EDT

Mon, 15 January 2018

How Much Time Each Generation Spends On Social Media | Ep. #007

Brady shares some surprising statistics on which generations are spending the most time on social media.

What's In This Session?

Adults 18-35 are spending 6 hours and 19 minutes on social media each week (1:07)
Gen X spends 39 more minutes per week on social than Millennials (Source: Nielsen) (1:19)
Adults age 35-49 are spending 6 hours and 58 minutes on social media each week (1:32)
Adults over 50 are spending 4 hours and 9 minutes on social media (1:40)
The average Sunday service is a little over one hour in length - so even adults 50+ are spending about 4X as much time on social media as they are in church - and that’s assuming the attend every week (1:59)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/much-time-generation-spends-social-media-ep-007/.

Direct download: Podcast-PCD-02-01.mp3
Category:general -- posted at: 3:00am EDT

Sun, 14 January 2018

Scheduling Prophecies, 2 Campuses 2 Demographics & Duplicating Content | #AskBrady Episode 48

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

#TIMESTAMPS:

2:57 - What are some posts that you would maybe see on aworship ministry page that would get good engagement?

13:17 - The focus for my church is our local area but for my Pastors ministry, it’s international.I am interested in how you would approach marketing being this, is it together or separately?

18:05 - What should we do with prophecies in relation with service order? They're hard to just “schedule in”.

24:46 - What is best way to communicate with our main campus that is a more older generation, and the new campus that is predominately millennials?

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer

Facebook: http://facebook.com/prochurchtools

Website: http://prochurchtools.com

Twitter: http://twitter.com/bradyshearer

Direct download: Podcast-AB-048.mp3
Category:general -- posted at: 3:00am EDT

Sat, 13 January 2018

The Best Social Media Platform For Churches | Ep. #006

Go where the attention is - with most North Americans using social media daily, churches have an incredible opportunity. Brady shares which platform your church should be on.

What's In This Session?

68% of all American are active on Facebook (Pew)(0:38)
Go where the attention is (1:04)
Imagine a giant shopping plaza is put in your community… (2:04)
Facebook targeting (4:24)
If there was a public place in your community where 7 out of every 10 people visited daily, would you as a church have a presence there? (5:07)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-social-media-platform-churches-ep-006/.

Direct download: Podcast-PCD-01-06.mp3
Category:general -- posted at: 3:00am EDT

Fri, 12 January 2018

The Biggest Communication Shift In The Last 500 Years | Ep. #005

Communication has shifted drastically in the last several years with the introduction of the internet and social media. Brady talks about this shift and how it's changing the world.

What's In This Session?

In 2006 I was 15 years - just a little over ten years ago...here's a list of things that didn't exist at the beginning of 2006: Facebook, Twitter, Instagram, Snapchat, iPhones, Uber, Airbnb, Dropbox, Spotify, Netflix, and it goes on...(0:36)
The communication shift (2:21)
This is just the beginning - how are you going to react? (3:50)
Every industry is being disrupted; churches are not immune (4:10)
Point of contact (5:52)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/biggest-communication-shift-last-500-years-ep-005/.

Direct download: Podcast-PCD-01-05.mp3
Category:general -- posted at: 3:00am EDT

Thu, 11 January 2018

Why Pastors Are Too Old | Ep. #004

Storytelling is the most important skill you can learn to help your church grow, succeed, and accomplish your vision and mission. In this episode Brady shares his 3 step storytelling formula.

What's In This Session?

In 1992, the average age of a Protestant lead pastor was 44 years old. In 2016, the average age was 54 years old - a full decade older (Barna) (0:42)
Millennials are the largest living generation in North America (1:36)
In 1968, 55% of pastors were under the age of 45. In 2017, just 22 percent are under the age of 45 (Barna) (2:32)
Give every decade a voice (3:49)
Two way problem: More Millennials need to step up (do it yourself if you need to Millennial); More older pastors need to step aside (or watch your legacy crumble) (3:12)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pastors-old-ep-004/.

Direct download: Podcast-PCD-01-04.mp3
Category:general -- posted at: 3:00am EDT

Wed, 10 January 2018

3 Ways To Instantly Supercharge Your Stories | Ep. #003

Storytelling is one of the most important communication skills. Brady gives 3 tips on how to make your stories more engaging.

Pro Church Daily is brought to you by Storytape.com;. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.

What's In This Session?

Be specific: He was tall vs. He was 6 foot 5 inches tall - adds credibility and helps audience see in their mind's eye what you saw with your real eyes (1:00)
Dialogue: He said and she said; dialogue is more powerful than narration - people want to be in the moment, not hear about the moment (2:14)
Five senses: sight, sound, touch, smell, taste - The chilly barn smelled like fresh sawdust as sun rays slipped through the cracks of the walls and the floor boards creeped beneath me with every step (3:24)
Summary (6:02)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-ways-instantly-supercharge-stories-ep-003/.

Direct download: Audio-PCD-01-03.mp3
Category:general -- posted at: 3:00am EDT

Tue, 9 January 2018

Why Millennials Scare Me | Ep. #002

Millennials are currently the largest living generation. Brady discusses the facts, and how this affects everyone - including churches.

What's In This Session?

Millennials are the largest living generation in the United States (Pew)(0:55)
79.8 million people between the ages 20 and 37; 74.1 million Boomers (1:44)
Millennial population expected to continue growing until 2036 because of immigration and top out around 81 million (2:32)
1 in 3 American workers is a Millennial (3:11)
26 year olds are the single largest age cohort in North America (Wall Street Journal) (3:21)
Why Millennials scare me (4:50)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/millennials-scare-ep-002/.

Direct download: Audio-PCD-01-02.mp3
Category:general -- posted at: 3:00am EDT

Mon, 8 January 2018

The 3-Step Church Storytelling Formula | Ep. #001

Storytelling is the most important skill you can learn to help your church grow, succeed, and accomplish your vision and mission. In this episode Brady shares his 3 step storytelling formula.

What's In This Session?

Storytelling formula overview (1:23)
Step #1: A character with a desire (1:36)
Step #2: Encounters a problem (2:14)
Step #3: Makes a decision (2:23)
BIG story example (2:39)
SMALL story example (4:31)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-step-church-storytelling-formula-ep-001/.

Direct download: newAudio-PCD-01-01.mp3
Category:general -- posted at: 3:00am EDT

Thu, 4 January 2018

197 - Maximizing New Visitor Follow-Up with Kyle Kutter

http://prochurchtools.com/197 - Getting people to go from visitor to a fully integrated member of your community can be difficult. Kyle discusses how to make the most of your visitor follow up process.

What's In This Session?

Leading the way with MORE free resources for the local church (8:27)
How your church can take advantage of the free items on Open Network (11:19)
Avoiding band-aid solutions by copying other churches (13:04)
Tracking the metrics that truly matter to your church (21:25)
How Life.Church manages follow-up with their new visitors (23:12)
The gap between automation and individualization in visitor follow-up (27:34)
The future of Open Network (30:37)
The Scrum Methodology (32:57)
How to convince your senior leadership to begin using new resources (37:34)

Show Notes & Resources Mentioned

3 Instant Takeaways

Avoid bandaid solutions by understanding the why. It's easy to look at what other churches are doing and think that by replicating their programs or other strategies you can replicate their success. This is not always the case because their ministry was built on their context. Before implementing other church's tactics make sure you understand why it works and why it could work for you.
Allow people to belong before they believe. Create an environment where visitors are welcome to attend and become part of your church before you expect anything from them. Remove any barriers between them and their next step into your community. This could be anything from making sure the kids' check in procedures are clear on their first visit, or joining a life group is simple further along the way.
Lead with the heart of it. When convincing leadership to begin using new resources start with how the resource can help push the heart of their vision forward.

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp197/.

Direct download: PCP-197-FINAL.mp3
Category:general -- posted at: 3:00am EDT