The Pro Church Tools Show with Brady Shearer

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Question #1 (01:46): Instagram Notes: Genius? Stupid? And how do we use it for church? Hot takes most welcome.

Question #2 (09:10): What are your thoughts on polls/surveys sent to the church family in order to make decisions? For instance, say an eldership is divided about whether to have one worship gathering or two, and want to send out a poll out to the congregation to gather data. Is there a way to keep the poll unbiased?

Question #3 (17:33): What are your thoughts on churches monetizing videos? I don’t think I’ve heard you mention that much and haven’t heard it as a listed benefit to the social sermon videos. I made almost $2000 from one of our videos that went semi-viral (350k views) on YouTube and with monetization of YouTube shorts being a thing now, there could be some money made too, yes?

Question #4 (22:18): Suggestions for deconstructing church leadership? Former pastor here.

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Category:general -- posted at: 3:00am EDT

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Question #1 (01:55): I just had an engagement post asking "What was the name of the first church you ever attended?" that probably did better than any engagement post to date. When is it okay to reuse an engagement post? I'm sure it can vary!

Question #2 (10:32): Do you feel the 3-phase social media flywheel (engagement, spiritual practices, your story) is still the best model or would you tweak it to keep current with current social trends? 

Question #3 (16:13): Is there a way for text to give to work with Nucleus Giving? Our church seems to use that the most.

Question #4 (32:22): Besides the treatment you've been doing, any other face products you recommend?

Direct download: 065_mixdown-Final.mp3
Category:general -- posted at: 3:00am EDT

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Question #1 (02:31): What is the value of having a dedicated app for your church as opposed to just relying on your existing website?

Question #2 (24:40): With the  discovery algorithms taking over, does it still matter what time I post each day? Since the focus isn't getting our followers to see our stuff, seems it wouldn't matter as much what time we post. It all goes into a giant pile and whatever resonates with the folks is what gets 'pushed' to the front of the line. Am I wrong?

Question #3 (27:34): Wondering if you could tackle this for the podcast - why do many influential, young pastors preach with a hand held mic rather than an over the ear headset/lapel?

Question #4 (36:04): Brady and Alex, what are your pet peeves?

Direct download: 064_mixdown-Final.mp3
Category:general -- posted at: 3:00am EDT

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Question #1 (01:40): Hey Brady, how do you recommend responding to antagonistic or outright trolling in comments? Especially with the video reply option in TikTok and the increasing desire for authentic content - when do we engage versus ignore?

Question #2 (07:38): I tried your trick of 3-10 minute sermon clips, but they only get 25% or so of the views the actual sermons get on YouTube. I've been doing this for over a year every week on the same channel as our sermons.

Question #3 (17:17): How can we cleanup our church's website? It looks so cluttered to me and I've tried a few things, but I don't know what other options I have at this point?

Question #4 (26:40): Brady and Alex, what are your goals for 2023?

Direct download: 063_mixdown-Final.mp3
Category:general -- posted at: 3:00am EDT

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Question #1 (01:54): Our church records our services in landscape format - any recommendations for software to clip/crop and make our videos vertical for social?

Question #2 (06:40): Do you recommend directing people to your YouTube channel at the end of a SocialSermons or just share it as a bite?

Question #3 (22:58): How many SocialSermons should I post per week?

Direct download: 062_mixdown-Final.mp3
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Question #1 (02:26): We've posted sermon clips before on Instagram Reels. They haven't gained a ton of traction. What are we doing wrong?

Question #2 (07:13): Your sermon clip system for social media is just using business tactics that don't belong in church. Pathetic.

Question #3 (13:05): One concern I have about posting our sermons on social is that they may be too insider-focused. What should I post for people we're trying to reach if I'm already posting sermons?

Question #4 (20:16): Brady, I've had enough of your rambling - just give us the flipping formula - Alexander Mills

So like I promised, you can download this entire formula in template form. The template is called The 1-Page Church Social Media Plan and you can download that at churchsocialmediaplan.com. In next week's episode, the final in our trio of three dedicated to social media in 2023, we're going to cover the second part of our SocialSermon Formula which is the edit. And as you might have guessed, that's dedicated to the actual video editing side of preparing your SocialSermons. We'll be talking about the three sections of your video edit, some key tools and plugins you'll wanna consider using, the finishing touches you'll want to apply on every SocialSermon, and more. That's all in next week's show. Talk to you then.
Direct download: 061_mixdown-Final.mp3
Category:general -- posted at: 3:00am EDT

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Question #1 (01:36): What social media trends are you seeing for 2023?

Question #2 (07:39): I've seen you talk about 'discovery' algorithms? What's the difference between that and a typical algorithm on social media?

Question #3 (16:14): Is vertical video a trend my church needs to jump on or is it like a most things on social that will be replaced by something else in a few months?

Question #4 (22:28): Isn’t cross-posting the same content to multiple platforms meant to be avoided?

Question #5 (26:32): My pastor doesn’t really have time to help with social media. How should I get them involved?

In the next podcast we're going to be talking about the nitty gritty of taking your recorded sermons and turning them into viable social media content. Because you can't just grab random sixty second clips and hit publish. There's an entire formula that I will be sharing in detail next week. So talk to you then...
Direct download: 060_mixdown-Final.mp3
Category:general -- posted at: 3:00am EDT

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Question #1 (02:38): Tips for starting a volunteer social media team at a church? I am the only staff for digital communications at our church of 900 and I can’t make any more progress by myself, but we are not in a position to hire more staff.

Question #2 (10:58): Hello there, I work for a smaller church of about 120 people. I was hired for social media/marketing work back in June, and I've been able to establish a better presence online by utilizing our sermons on Instagram, YouTube shorts etc. We've seen slow, steady progress but are beginning to wonder what the next step would be? How do we get these new coming followers and subscribers engaged/what type of different content do we need to make to do this?

Question #3 (22:27): Hey Brady! My question is what apps do you recommend for creating content for social media? I’m particularly thinking about apps that let you edit Reels/Tiktoks/Shorts and maybe apps where you can create backgrounds/frames for those vids?

Question #4 (26:03): What are your top 5 podcasts?

Direct download: 059_mixdown-Final.mp3
Category:general -- posted at: 3:00am EDT

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Question #1 (01:48): Thoughts on the viral success of ChatGPT?

Question #2 (16:10): Is it possible to post too much on socials? My pastor has asked me to post three times a day on his social pages. I post a Reel six times a week Monday through Saturday morning, and then he wants additional content at noon and in the evening. I simply can't keep up with this much content production.

Question #3 (22:40): Is it worth it to make 'posts' on YouTube?

Question #4 (28:11): Winter is coming. How do you pass time when snowed in?

Direct download: 058_mixdown-Final.mp3
Category:general -- posted at: 3:00am EDT

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Question #1 (01:07): Here are my 2 questions: 1. I still love my church and the people I work with, and I am compelled to obey my leadership even when I don't agree with them. But how can I get over my frustration and keep moving forward? 2. How can I make engaging reels (that the algorithm will actually promote) without using Instagram audio?

Question #2 (16:40): How many sermon videos a week would be good to post on YouTube shorts or Instagram Reels? Should we make a difference between Reels and Shorts?

Question #3 (25:38): A couple months ago, I implemented the Nucleus Prayer Hub on our church’s website. We put it into our video announcements for 3 weeks in a row to try an encourage people to sign up. We are a church of about 125 and It’s now been a month since those announcements, and only 7 people have signed up (2 of which signed up to submit requests, and 2 are admins). Is there a better way I could promote this or encourage people to sign up?

Question #4 (34:28): What are some holiday traditions you two are looking forward to in the coming month? 

Direct download: 057_mixdown-Final.mp3
Category:general -- posted at: 3:00am EDT