The Pro Church Tools Show with Brady Shearer

Brady discusses the core values he uses when creating videos, some pitfalls to avoid, and how to apply these concepts in your own videos.

 

 

What's In This Session?

  • #1: Show don't tell (2:31)
  • #2: Stunning visuals (3:46)
  • #3: Don't force resolution (4:59)
  • #4: No story is too small (7:46)
  • #5: The responsibility falls on the storyteller (9:27)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-core-values-video-storytelling-churches-ep-102/.

Direct download: Podcast-PCD-017-06-102.mp3
Category:general -- posted at: 3:00am EDT

Some of Brady's favourite projects have been testimony videos he's worked on. He shares 9 questions he uses to help get the best footage of the story being told.

 

 

What's In This Session?

  • #1: Tell me about the time when . . . (2:15)
  • #2: Tell me the story of . . . (2:46)
  • #3: Describe the conversation . . . (3:25)
  • #4: Tell me about the day you realized . . . (4:38)
  • #5: What were the next steps that got you from here to there? (4:58)
  • #6: How have you changed in the last 5 years? (5:32)
  • #7: How do you see yourself? (6:22)
  • #8: What was the pivotal moment for you? (6:56)
  • #9: What have you not talked about that you'd like to mention? (8:08)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/9-questions-ask-next-church-testimony-video-ep-101/.

Direct download: Podcast-PCD-017-05-101.mp3
Category:general -- posted at: 3:00am EDT

Before founding Pro Church Tools Brady worked in his local church as a media director. He shares a handful of his biggest mistakes and how you can learn from them.

 

 

What's In This Session?

  • #1: Stock photos on our website homepage (2:28)
  • #2: Mobile app (3:28)
  • #3: Green screen for video announcements (4:46)
  • #4: Watermelon disaster post on Facebook (6:07)
  • #5: No compass; no "why" (7:27)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-mistakes-brady-shearer-made-media-director-ep-100/.

Direct download: Podcast-PCD-017-04-100.mp3
Category:general -- posted at: 3:00am EDT

Email is still, in our opinion, the second most important platform for your church to be using on digital. Brady shares 7 of his best performing subject lines from this year.

 

 

What's In This Session?

  • Example #1: Embarrassing (39.47% open rate) [CURIOSITY] (2:49)
  • Example #2: [Blank subject line] (33.51% open rate) [CURIOSITY] (4:01)
  • Example #3: Pastors are too old (33.9% open rate) [CONTROVERSY] (4:41)
  • Example #4: 7 things Millennials don’t care about in your church (37.3% open rate - 10.83% click rate) [LIST] (5:46)
  • Example #5: A gift from me to you (34.85% open rate) [FREEBIE] (6:49)
  • Example #6: The easiest lighting setup I’ve ever used (32.82% open rate) [EASY] (7:05)
  • Example #7: How to 27X your organic reach on Facebook (30.11% open rate) [HOW-TO] (8:20)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-best-performing-email-subject-lines-2018-ep-099/.

Direct download: Podcast-PCD-017-03-099.mp3
Category:general -- posted at: 3:00am EDT

Brady shares seven statistics from Barna's Trends 2018 trends that he found particularly interesting in regards to church attendance and where Christians are currently.

 

 

What's In This Session?

  • 1: 2 out of every 3 Christians admit to experiencing a season or spiritual doubt (1:59)
  • 2: More than a quarter of Christians still find themselves doubting (2:26)
  • 3: 38% of Americans are active churchgoers; 43% are unchurched; 34% is dechurched (3:51)
  • 4: Only 9% of churchgoers attend a church of 1,000 or more (4:18)
  • 5: 40% of churchgoers attend a church of 100 or fewer (4:58)
  • 6: More than half of all American adults (58%) wish they read the Bible more often (6:28)
  • 7: The ideal form of Bible study is 59% “discussion with friends or peers” and just 32% for “sermon or lecture" (6:28)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-important-church-statistics-2018-ep-098/.

Direct download: Podcast-PCD-017-02-098.mp3
Category:general -- posted at: 3:00am EDT

Brady discusses the surprising statistic that almost 50% of Millennials listen to podcasts, and how your church can make the most of this medium.

 

 

What's In This Session?

  • Podcast statistics (0:34)
  • Brady & Alex's experience with podcasts (1:10)
  • Idea #1: Q & A podcast (4:03)
  • Idea #2: Conversational podcast (5:34)
  • Idea #3: Short & off-the-cuff (6:53)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/churches-can-reach-millennials-using-podcasts-ep-097/.

Direct download: Podcast-PCD-017-01-097.mp3
Category:general -- posted at: 3:00am EDT

Brady has always had a morning routine, but over the last couple months has made some changes. He shares why this routine is so valuable, and both he hand Alex share what their morning routines look like.

 

 

What's In This Session?

  • The importance of investing in yourself (0:18)
  • 10 minutes of mindfulness meditation in silence (2:08)
  • Read: Personal development book & the Bible (3:24)
  • Journal: Goals, learnings, gratitudes & prayers (4:16)
  • Alex's experiences (7:44)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/develop-morning-routine-ep-096/.

Direct download: 01Podcast-PCD-016-06-096.mp3
Category:general -- posted at: 3:00am EDT

Brady discusses a copywriting tip that you can use to help drive more next steps at your church. The key to this is to respond to objections preemptively.

 

What's In This Session?

  • Advanced copywriting & communication tip (0:24)
  • Common objections (2:01)
  • Fix #1: Confront the objection (2:50)
  • Fix #2: Confront the rejection (4:31)
  • Fix #3: Confront the alternative (6:17)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/advanced-church-communications-tip-preemptively-responding-objections-ep-095/.

Direct download: 001Podcast-PCD-016-05-095.mp3
Category:general -- posted at: 3:00am EDT

In the past couple weeks Brady has been researching change, and how to make long term positive choices. He shares some thoughts on how to create lasting change in your church.

 

What's In This Session?

  • Humans are predisposed to reject change (0:49)
  • Necessity is the single biggest driver of change (1:51)
  • Brady's work experience (3:59)
  • Nucleus (4:28)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/finally-see-real-change-church-ep-094/.

Direct download: Podcast-PCD-016-04-094.mp3
Category:general -- posted at: 3:00am EDT

Alex discusses how he is using Facebook groups in his church, the hesitation he felt before starting one, and the results he started seeing within the first 24 hours.

 

What's In This Session?

  • 2018 algorithm change (0:29)
  • "Facebook was built to bring people closer together" (0:45)
  • Why Alex was originally hesitant (2:05)
  • The first 24 hours (3:38)
  • One or multiple groups? (4:44)
  • A review (7:22)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/expect-launching-church-facebook-group-ep-093/.

Direct download: Podcast-PCD-016-03-093.mp3
Category:general -- posted at: 3:00am EDT