The Pro Church Tools Show with Brady Shearer

Even with the shifting landscape of digital media, email is currently still the best way to market your church and communicate with your existing audience. Brady discusses how to write a great email newsletter for your church.

 

What's In This Session?

  • After your website, email is still the most effective communication tools (0:33)
  • #1: Plain text email (1:24)
  • #2: One link (2:42)
  • #3: Multiple CTAs (all the same link) (3:05)
  • #4: Line breaks (5:36)
  • #5: Sent from a real human (6:46)
  • #6: Send two emails each week instead of one (8:43)
  • #7: Include a PS (9:13)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-ways-to-write-better-church-email-newsletters-ep-166/.

Direct download: 01Podcast.PCD.030.03.166.mp3
Category:general -- posted at: 3:00am EDT

Brady pulls from his experience running a full and part-time staff of around twenty people to answer the question - "How do I increase staff productivity?"

 

What's In This Session?

  • Monday meeting (1:11)
  • Trello boards (2:10)
  • Slack for team communication (2:39)
  • Set deadlines (3:14)
  • Autonomy (4:31)
  • Team building & environment (6:21)
  • Have the right North Star (7:47)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-increase-staff-productivity-at-your-church-ep-165/.

Direct download: Podcast.PCD.030.02.165.mp3
Category:general -- posted at: 3:00am EDT

Brady received a message from a member of Pro Church Nation asking for tips on how to give announcements from stage, being an onstage host - basically on stage speaking as a whole. Today he shares his best tips.

 

What's In This Session?

  • #1: Hold the mic in a consistent spot (1:31)
  • #2: Pitch and pace (3:56)
  • #3: Transitions (5;38)
  • #4: Eye contact (7:20)
  • #5: Hand movements (8:40)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-to-speak-better-on-stage-ep-164/.

Direct download: Podcast.PCD.030.01.164.mp3
Category:general -- posted at: 3:00am EDT

Your YouTube thumbnail contributes substantially to whether someone chooses to click and watch your video, or scroll right past. Brady shares the 3 elements every thumbnail needs.

 

What's In This Session?

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-3-elements-every-youtube-thumbnail-needs-ep-163/.

Direct download: Podcast-PCD-029-05-163.mp3
Category:general -- posted at: 3:00am EDT

Everyday we put out a brand new episode of Pro Church Daily because we know that digital is difficult. Brady discusses the importance of studying and understanding the strategies of other churches.

 

What's In This Session?

  • Studying strategies vs. copying tactics (1:48)
  • Size difference (2:12)
  • Elevation's sermons & search terms (3:05)
  • Copying tactics (4:03)
  • Context (5:45)
  • Why is it dangerous? (7:23)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-copying-your-favorite-megachurch-is-dangerous-ep-162/.

Direct download: Podcast-PCD-029-04-162.mp3
Category:general -- posted at: 3:00am EDT

Brady shares a message that he received from someone claiming that prioritizing younger generations would be a mistake, especially financially. A common attitude we have seen in the church. Brady takes some time to respond.

 

What's In This Session?

  • YouTube as a search engine (1:10)
  • Brady's experience with church keywords (1:36)
  • The results (2:39)
  • The bottom line (3:53)
  • Go to people (4:58)
  • Good news! (6:00)
  • Example YouTubers (6:38)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-your-church-is-vulnerable-and-how-young-people-can-help-ep-161/.

Direct download: Podcast-PCD-029-03-161.mp3
Category:general -- posted at: 3:00am EDT

Gen Z are those who were born between the years of 1999 and 2015. This means that they are now entering college and the workforce, and it's important that we start talking about them.

 

What's In This Session?

  • Who is Gen Z? (0:20)
  • The Facebook thread (1:16)
  • Jonathan Malm's comment (1:48)
  • YouTube (3:44)
  • Authenticity (5:41)
  • Responsibilities (6:56)
  • Action orientated (8:01)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-churches-plan-on-reaching-gen-z-ep-160/.

Direct download: Podcast-PCD-029-02-160.mp3
Category:general -- posted at: 3:00am EDT

Perspective is so important when it comes to your ability to execute both individually and organizationally. If you're a smaller church and struggle with feeling disappointed by this status, Brady wants to shift your perspective by sharing why being a small church is actually a good thing.

 

What's In This Session?

  • “Whether you think you can, or you think you can’t, you’re right.” - Henry Ford (0:21)
  • #1: Smaller churches are more popular (1:51)
  • #2: Smaller churches are more agile (4:24)
  • #3: Smaller churches are more personal (7:14)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-reasons-its-better-to-be-a-smaller-church-pro-church-daily-ep-159/.

Direct download: Podcast-PCD-029-01-159.mp3
Category:general -- posted at: 3:00am EDT

Alex and Brady recently returned from a trip to Utah where they spent the majority of their time capturing aerial footage. They share 9 tips the Storytape team has compiled from their experience.

 

What's In This Session?

  • #1: Get legal (1:54)
  • #2: Magic hour (2:41)
  • #3: National park alternatives (4:10)
  • #4: Shoot in 30p and slow down to 24p in post (5:21)
  • #5: Lookouts/viewpoints (6:47)
  • #6: Have a plan (7:31)
  • #7: LAANC - Airmaps (9:04)
  • #8: Study aerial clips in films & TV shows (10:50)
  • #9: Sun flares (12:05)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/9-drone-video-tips-from-the-experts-ep-158/.

Direct download: Podcast-PCD-028-05-158.mp3
Category:general -- posted at: 3:00am EDT

Jeff Bezos, the CEO & Founder of Amazon, shared in a recent interview that in a world that is constantly changing it's actually easier to answer the question of what won't change. Brady answers this question for churches.

 

What's In This Session?

  • Jeff Bezos' letter (1:06)
  • #1: Storytelling (4:59)
  • #2: Attention (6:24)
  • #3: Hope, Community, & Purpose (7:50)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/i-cant-keep-up-how-your-church-can-win-despite-constant-change-ep-157/.

Direct download: Podcast-PCD-028-04-157.mp3
Category:general -- posted at: 3:00am EDT