How To Build A Church Communications Plan From Scratch | Ep. 031

Brady received an Instagram DM from a Pro Church Daily follower asking how to create a communications plan for his church. On this episode he discusses where you should start.

 

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

 

What's In This Session?

• Website (2:01)
• 97% of people search for local organizations online (Forbes) (2:26)
• 46% of all searches on Google are local (Hubspot) (3:12)
• Platform owned by you and accessible 24/7/365 (3:34)
• Email (all stats from OptinMonster) (4:11)
• 50% more email users than Facebook (4:30)
• 58% people say email is the first thing they check online each day; only about 15% check social first (4:40)
• 91% of people use email daily compared to 57% on Facebook and just 14% on Twitter (4:54)
• 77% of people prefer email for permission-based promotions from brands compared to 4% on Facebook (5:10)
• Facebook (5:58)
• As of 2016, 68% of all American adults were active on Facebook (Pew) (6:19)

 

Show Notes & Resources Mentioned

• Your Business Needs To Get Social, Local And Mobile -- Fast (Forbes)
• 16 Stats That Prove the Importance of Local SEO (Hubspot)
• Email Marketing vs Social Media Performance (OptinMonster)
• Pew Research Institute
• Pro Church Tools
• Pro Church Tools on Facebook
• Pro Church Tools on YouTube
• Brady Shearer on Instagram
• Brady Shearer on Twitter
• Alex Mills on Instagram

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/build-church-communications-plan-scratch-ep-031/.