190 - How A 50+ Pastor Dominates Instagram with Carey Nieuwhof

http://prochurchtools.com/190 - Carey Nieuwhof is a pastor who does Instagram well. He joins us to discuss learning Instagram when you’re not a digital native, and his best Instagram tips. 

 

What's In This Session

• The origins of the name Connexus Church (11:34)
• Why an older pastor would dive into Instagram (17:01)
• Using social platforms aspirationally (21:44)
• How to learn Instagram when it feels foreign to you (25:35)
• The best way to use Instagram Stories to drive results for your church (32:03)
• Carey’s favorite moments on Instagram (36:57)
• Best advice for Instagram rookies from an older pastor (39:41)

 

Show Notes & Resources Mentioned

• Carey on Instagram
• LeadLikeNeverBefore.com
• CareyNieuwhof.com
• Carey Nieuwhof's Leadership Podcast
• Connexus Church
• Breaking 200
• Craig Groeschel on Instagram
• Brian Houston on Instagram
• Tribe of Mentors by Tim Ferriss

 

3 Instant Takeaways

1. Do market research. When Carey was first starting Connexus he took the time to poll his target audience and understand his community. This research enabled him to set his church up for success, and a great first impression, by listening to the people he planned to serve.
2. Use social media aspirationally. If your target audience is on a specific platform - why wouldn't you be there? Even if for the first month you just create an account and observe. Figure out the culture and rules of the platform, but be present where your people are. It really does come down to whether you truly want to connect with them or not.
3. Don't let your conflict simmer. Use Instagram stories to share your life. One of the major complaints against churches and church leaders is that they're fake, so allow them to know who you are. Be authentic. Allow people to know what it's like to live as a Christian, and as a leader. Be a real human being.

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp190/.