182 - The Ultimate Church Brand Discovery Process with Barbara Corneiro

http://prochurchtools.com/182 - Everything you do and say as an organization is crafting a brand. So what is your church trying to say to the world? And are you succeeding? Barbara discusses the brand discovery process. 

What's In This Session?

• Don’t worry - we’re all just winging it (10:53)
• Finding the intersection between form and function (15:22)
• The 3 types of questions you need to ask to make a creative project successful (18:35)
• Identifying your church’s target audience (and why pastor’s hate this question) (22:58)
• Moving beyond empty mission statements (26:43)
• 2 favorite questions to ask during the discovery process (30:55)
• Developing a persona avatar for your church (33:45)

Show Notes & Resources Mentioned

• Word Revolution
• 4:12 Lab
• Church Communication Strategies
• Davis and Sanford Provista 7518B Tripod
• Storytape

3 Instant Takeaways

1. You are a pioneer. The world of church comm. and social is so new and we're all discovering it together. If you are endeavouring to tackle this digital world - be encouraged! You are not alone. We are all working together.
2. Define what makes your church unique. Go beyond broad terms like Christian or your denomination and instead focus on the details that set you apart. This will help you reach out to people who are searching for your unique brand of Christian community.
3. Ask people what it's like to be on the other side. You can only see from your own perspective, which leaves blindspots for your church when it comes to people with life experiences that are different than yours. Whether it's people who are new visitors, a different age, sex, race etc. the best way to learn about the way your church is perceived by them is to ask the people who live in those perspectives.

Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/pcp182/.