Pro Church Podcast with Brady Shearer

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

 

#TIMESTAMPS:

 

1:00 - Do you have any suggestions of what content should be posted for churches in the 3 post? And do you all have a suggestion how to store or categorize your hashtags for Instagram posts?

10:34 - How in the world do you get rid of the “glasses glare” when doing 3 point lighting?

15:44 - What content do you think should be in a church’s weekly email and what is a waste of space?

23:12 - How can you get more DMs? What kind of story/IG content will increase that type of engagement?

 

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

 

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

 

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer

Facebook: http://facebook.com/prochurchtools

Website: http://prochurchtools.com

Twitter: http://twitter.com/bradyshearer

Direct download: Audio-AB-054.mp3
Category:general -- posted at: 3:00am EST

The one unique feature apps offer when compared to websites is the ability to send push notifications. Brady discusses how to use push notifications without building your own app.

 

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

 

What's In This Session?

  • Church apps are vastly overrated - websites can do anything church apps can do and much, much more…except for send push notifications (0:38)
  • Push notifications are rarely enabled (1:19)
  • Every single one of the most popular communication apps in the world (Text, Email, Facebook, YouTube, Facebook Messenger, Instagram, Snapchat) allows you to send push notifications to your contacts and followers – for free (2:58)
  • 80% of people that download an app never become active users (4:45)
  • 75% of people download an app, open it once, and never come back (5:01)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/send-push-notifications-free-without-church-mobile-app-ep-042/.

Direct download: Podcast-PCD-07-06.mp3
Category:general -- posted at: 3:00am EST

Brady shares stats and data on whether your church actually needs an app or if your website is more than enough.

 

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

 

What's In This Session?

  • Churches that succeed with digital media tend to do two things very well: make informed decisions based on data and they don’t try to do too much (1:00)
  • #1 - Mobile apps are crazy expensive (1:27)
  • #2 - Your church website should be able to do anything an app can do (2:47)
  • #3 - 90% of app usage is spent on a user’s top 5 apps (4:30)
  • #4 - App discovery is down across several channels (5:16)
  • #5 - Push notifications are rarely enabled (6:02)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-reasons-church-apps-vastly-overrated-ep-041/.

Direct download: Podcast-PCD-07-05.mp3
Category:general -- posted at: 3:00am EST

In the pursuit of originality people often lose focus what is truly important to their creative project. Brady talks about why being original is not the best marker for your website.

 

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

 

What's In This Session?

  • Originality is overrated (0:39)
  • According to Google, websites that perform the best were found by users to be “simple” and “familiar” (1:20)
  • Everything Is A Remix (3:03)
  • In manufacturing (4:26)
  • In film & television (5:27)
  • In storytelling (6:18)
  • In the Bible (6:45)
  • The bottom line (6:51)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/please-dont-try-make-churchs-website-original-ep-040/.

Direct download: Podcast-PCD-07-04.mp3
Category:general -- posted at: 3:00am EST

Brady condenses the most important aspects of website design into 3 simple check list items. Focus on these items to help your church website succeed.

 

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

 

What's In This Session?

  • An introduction to the holy trinity of church website design (0:55)
  • #1 - Make a good first impression (primary duty) (1:11)
  • #2 - Provide helpful information and next steps (4:19)
  • #3 - Rank as high as possible in search engines (5:38)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-duties-every-church-website-must-fulfill-ep-039/.

Direct download: Podcast-PCD-07-03.mp3
Category:general -- posted at: 3:00am EST

Your church website is integral to your first impression, and your online presence. In this episode Brady discusses three benefits of your website that are commonly overlooked.

 

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

 

What's In This Session?

  • #1 - it's 100% controlled by you (1:11)
  • #2 - it's cost effective (3:38)
  • #3 - it's quick and easy to change (5:52)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-overlooked-benefits-churchs-website-ep-038/.

Direct download: Podcast-PCD-07-02.mp3
Category:general -- posted at: 3:00am EST

In the past it was common for churches to use newspaper ads for marketing. Now there are so many more avenues available. Brady talks about which tool is the most important to have and use.

 

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

 

What's In This Session?

  • Brady grew up attending a small Baptist church - they advertised in the newspaper (0:39)
  • Now there are so many options for churches (1:50)
  • Brady's experience looking for a counsellor (2:27)
  • According to Forbes, 97% of people look for local organizations online (3:48)
  • According to HubSpot, 46% of all searches on Google are local (4:02)
  • 89% of surveyed participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily (4:19)
  • Discovery happens online (5:44)
  • Always accessible (6:24)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/important-marketing-tool-every-church-ep-037/.

Direct download: Podcast-PCD-07-01.mp3
Category:general -- posted at: 3:00am EST

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools

 

#TIMESTAMPS:

 

1:00- How can we, content creators, use our social media platforms to reach those who do not know Jesus yet? And what are your ideas on how we can better market to those people?

8:30 - I want to start putting everything we’ve ever put on Vimeo and over to Youtube. Is it worth the time and effort?

15:02 - If a church posts too often, isn’t there a chance people will get tired of it and start ignoring it? Or are you going to say there’s no such thing as too often?

21:10 - Is it okay to totally overhaul the logos and artwork that organizations have previously generated to create our own look? Is there any infringement of copyright here?

 

Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.

 

Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.

 

Follow Me Online Here:

Instagram: http://instagram.com/bradyshearer

Facebook: http://facebook.com/prochurchtools

Website: http://prochurchtools.com

Twitter: http://twitter.com/bradyshearer

Direct download: Podcast-AB-053.mp3
Category:general -- posted at: 3:00am EST

With attention spans being so short, holding attention is a skill worth honing. Brady shares a copywriting tactic he uses to keep people reading.

 

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

 

What's In This Session?

  • Original concept by Brian Dean (1:01)
  • This concept is universal and proven over decades (1:51)
  • The LOST example (2:01)
  • Bucket brigades (3:04)
  • Examples (3:22)
  • Combine with an ellipse or colon to make a bucket brigade even more compelling (6:13)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-copywriting-hack-2018-ep-036/.

Direct download: Podcast-PCD-06-06.mp3
Category:general -- posted at: 3:00am EST

Brady shares some of the mistakes he made when first starting out in video and how these wrong beliefs can damage what you create.

 

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

 

What's In This Session?

  • 1. Sharpness is the most important thing (0:39)
  • 2. Movement is how great shots are made (3:01)
  • 3. Noise is bad (3:59)
  • 4. On-camera mic was sufficient (5:18)
  • 5. Lens flares make everything awesome (6:55)

 

Show Notes & Resources Mentioned

 

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-beliefs-creating-videos-completely-wrong-ep-035/.

Direct download: PCD-06-05.mp3
Category:general -- posted at: 3:00am EST